在2025年的東京車展上，中國新能源汽車品牌比亞迪全球首發專為日本市場設計的純電動K-Car——BYD RACCO。K-Car是日本特有的一類小型車，車身緊湊、適合城市通勤，其市場份額約占日本新車銷量的35%至40%，長期以來幾乎被本土品牌完全壟斷。此次比亞迪的進入，意味著這家中國汽車製造商直接切入日本汽車市場的核心領域，與本土企業展開正面競爭。

比亞迪RACCO在車展上吸引大量關注，其小巧的外觀設計、純電動動力系統以及針對日本市場的配置，充分展示比亞迪在新能源技術和產品當地語系化策略上的能力。分析人士指出，比亞迪此舉不僅是進軍日本市場的戰略佈局，也可能對本土車企形成價格和技術上的挑戰。

對此，日本知名汽車企業鈴木汽車社長鈴木俊宏公開表示，比亞迪對日本市場構成“巨大的威脅”，並且對電動汽車之間的價格競爭表示擔憂。他認為，比亞迪憑藉成本控制與新能源技術優勢，有可能在小型電動車領域對日本本土品牌形成顯著壓力。

總體來看，比亞迪的RACCO不僅是一次技術和產品展示，更象徵著中國新能源車企進一步挑戰全球成熟市場的決心。隨著日本K-Car市場長期被本土品牌壟斷，比亞迪的入場或將引發市場格局的新一輪變動，促使傳統汽車企業加快電動化轉型步伐，並可能帶來更激烈的價格與產品競爭。

At the 2025 Tokyo Motor Show, Chinese electric vehicle manufacturer BYD made the global debut of its BYD RACCO, a pure electric K-Car specifically designed for the Japanese market. K-Cars are a unique category of small vehicles in Japan, characterized by compact dimensions suitable for urban commuting, and they account for approximately 35% to 40% of new car sales in the country. Historically, this segment has been almost entirely dominated by domestic Japanese brands. BYD’s entry represents a direct move into this core market, placing it in direct competition with established local automakers.

The BYD RACCO drew significant attention at the show, featuring a compact design, fully electric powertrain, and configurations tailored to Japanese consumer preferences. Analysts noted that BYD’s move not only demonstrates its technical capabilities and commitment to localizing products but also poses potential challenges to domestic automakers in terms of pricing and technological competitiveness.

In response, Suzuki Motor President Toshihiro Suzuki publicly acknowledged that BYD represents a “major threat” to the Japanese market and expressed concerns over intensified price competition in the electric vehicle sector. He emphasized that BYD’s cost efficiency and advanced EV technology could put substantial pressure on Japanese automakers, especially in the small electric vehicle segment.

Overall, the debut of the BYD RACCO is not only a showcase of technology and design but also a strategic statement of China’s EV industry challenging mature global markets. Given that the K-Car segment in Japan has long been dominated by domestic brands, BYD’s entry may trigger a reshuffling of market dynamics, prompting local automakers to accelerate their electrification efforts and prepare for more intense competition in both pricing and product offerings.