近日，有關「優哩哩」境外資金盤的詐騙行徑被曝光，引起社會高度關注。該平臺以「跨境電商」為幌子，通過大量宣傳造勢吸引投資者參與，短短數月內便吸引約25萬人投入資金，總額高達8億元人民幣。然而，所謂的跨境電商業務實際上僅是表面包裝，其核心運作模式是通過轉移資金、拖延用戶提現，最終完成對投資者的「收割」。許多參與者在平臺倒閉後發現資金無法追回，超過八成的涉案資金存在高風險無法收回的情況。

「優哩哩」聲稱由兩家在美國紐交所上市的公司及國際資本重金打造，早期資本投入達3億美元。平臺在中國運作期間獲得完整的合法經營資質，包括廣播電視節目製作經營許可證、網絡文化經營許可證以及ICP增值電信業務許可證。其APP與品牌廣告曾在中央電視台一套、二套、四套，以及廣東衛視、江蘇衛視、安徽衛視、江西衛視、山東衛視、海南衛視、廣西衛視、陝西衛視、河南衛視、重慶衛視等十多家地方衛視進行投放，營造合法與權威的表像，使投資者誤以為平臺值得信賴。

該事件的曝光提醒公眾對各類資金盤詐騙保持高度警惕。專家指出，所謂「跨境電商」、「海外倉儲」、「FBA頭程」等名目常被用作誘餌，實際上是資金盤操作手法。對於已經參與投資的受害者，建議保留交易憑證、立即向警方報案，並通過合法途徑維權。同時，社會各界應加強對此類平臺的監管，避免更多投資者落入類似陷阱。

從6月上線到10月跑路，「優哩哩」短短四個月內完成了對投資者的資金收割，事件揭示了跨境資金盤運作模式的高隱蔽性與高風險性，也對普通民眾敲響了警鐘：在面對高回報誘惑時，應保持理性判斷，遠離各類資金盤與非法集資活動。

Recently, the fraudulent activities of the offshore investment platform “Yulily” were exposed, drawing widespread attention. The platform posed as a “cross-border e-commerce” business, using extensive marketing and publicity to attract investors. Within just a few months, it reportedly drew in around 250,000 participants, with total investments reaching approximately 800 million yuan. However, the platform’s cross-border e-commerce operations were merely a facade. In reality, it operated as a financial scheme, transferring funds and delaying withdrawals to ultimately “harvest” investors’ money. Following the platform’s collapse, many participants found their funds unrecoverable, with more than 80% of the involved capital at high risk of being lost.

Yulily claimed to have been established with substantial capital from two U.S. NYSE-listed companies and international investors, with an initial investment of 300 million USD. During its operation in China, the platform obtained all the required legal permits, including a Broadcast and Television Program Production License, a Network Culture Business License, and an ICP Value-added Telecommunications Business License. Its app and brand advertisements were broadcast on CCTV channels 1, 2, and 4, as well as on ten provincial satellite channels, including Guangdong TV, Jiangsu TV, Anhui TV, Jiangxi TV, Shandong TV, Hainan TV, Guangxi TV, Shaanxi TV, Henan TV, and Chongqing TV. This extensive media exposure created an appearance of legitimacy and authority, misleading investors into trusting the platform.

The exposure of this case serves as a serious warning to the public about investment scams. Experts note that terms like “cross-border e-commerce,” “overseas warehouses,” and “FBA first-leg shipping” are often used as bait, but the underlying operation is a classic financial scam. For those already affected, authorities recommend preserving all transaction records, reporting the case to the police promptly, and pursuing legal avenues to recover funds. At the same time, regulatory bodies should strengthen oversight of such platforms to prevent further victimization.

From its launch in June to its collapse in October, Yulily completed its scheme in just four months, demonstrating the high concealment and high risk of offshore investment scams. The case serves as a stark reminder for the public to remain rational when faced with promises of high returns and to steer clear of investment schemes and illegal fundraising activities.