攜程集團與柬埔寨國家旅遊局近日在攜程上海總部成功舉行行銷合作簽約儀式。柬埔寨國家旅遊局首席執行官金米尼（Kim Minea）與攜程集團副總裁陳冠其共同簽署合作協議，標誌著雙方在旅遊推廣領域正式建立戰略合作夥伴關係。

此次合作旨在透過數位行銷手段，進一步提升柬埔寨作為熱門旅遊目的地的國際影響力，並吸引更多中國遊客前往。據悉，雙方將於12月12日在攜程平台推出柬埔寨旅遊局官方直播活動。這場為期一小時的直播將集中展示柬埔寨豐富的文化旅遊資源，包括吳哥窟、金邊皇宮等知名景點，以及當地特色體驗。活動期間，多家精選酒店的預售產品將同步上線銷售，為觀眾提供獨家優惠及便捷預訂服務，涵蓋從高端度假村到特色酒店的多種類型住宿選擇。

在簽約儀式上，柬埔寨國家旅遊局首席執行官金米尼表示：「柬埔寨擁有獨特的文化遺產與自然風光，我們非常高興能與攜程集團合作，透過其強大的技術賦能與龐大用戶基礎，向中國遊客展示柬埔寨的多樣魅力。此次直播將幫助遊客更深入了解柬埔寨，並為未來的旅行計劃提供靈感與實惠。」

Ctrip Group and the Cambodia National Tourism Administration recently held a successful marketing cooperation signing ceremony at Ctrip’s Shanghai headquarters. Kim Minea, CEO of the Cambodia National Tourism Administration, and Chen Guanqi, Vice President of Ctrip Group, jointly signed the cooperation agreement, marking the official establishment of a strategic partnership between the two parties in the field of tourism promotion.

This collaboration aims to further enhance Cambodia’s international influence as a popular travel destination and attract more Chinese tourists through digital marketing initiatives. It has been announced that on December 12, the two parties will launch an official live streaming event for the Cambodia Tourism Board on the Ctrip platform. This one-hour live broadcast will showcase Cambodia’s rich cultural and tourism resources, including famous attractions such as Angkor Wat and the Royal Palace in Phnom Penh, as well as local unique experiences. During the event, pre-sale products from a selection of hotels will be made available for online purchase, providing viewers with exclusive discounts and convenient booking options, covering a wide range of accommodations from high-end resorts to boutique hotels.

At the signing ceremony, Kim Minea, CEO of the Cambodia National Tourism Administration, stated: “Cambodia possesses a unique cultural heritage and natural beauty. We are very pleased to cooperate with Ctrip Group, leveraging its powerful technological capabilities and large user base to showcase Cambodia’s diverse attractions to Chinese tourists. This live streaming event will help visitors gain a deeper understanding of Cambodia and provide inspiration and value for their future travel plans.”