近日，來自日本的知名連鎖壽司品牌「壽司郎」正式進駐上海，這一消息在中國內地引發極大的關注與熱議。此前，壽司郎已經在廣州、深圳、北京、成都、杭州、蘇州等多個城市開設超過70家直營門店，深受消費者喜愛，而此次登陸上海，則被視為品牌的重要戰略布局之一。從品牌圍擋在核心商圈亮相的那一刻起，就迅速登上同城熱搜榜，提前一個月開放的線上預約名額，吸引大批粉絲搶訂，其火熱程度甚至超過熱門演唱會門票。

值得注意的是，壽司郎此次在上海同時開設兩家「首店」——位於環球港的門店以及中山公園龍之夢的門店，於12月6日正式開業迎客。兩店的同步開放，使得上海消費者不再需要羨慕其他城市的壽司郎體驗。記者提前進入上海環球港店實地探訪時發現，店內擁有超過200款菜品、先進的點餐科技系統，並設有遊戲抽獎活動，整個用餐過程更像是一場日料主題的遊樂園之旅。店內設有6款經典招牌菜和15道限時優惠菜品，菜品輪換多達200多種，價格從10元人民幣起即可享用一盤壽司，滿足不同消費需求。無論是單人簡餐，還是與家人朋友共享大餐，消費者都能感受到鮮味與實惠兼得的真實滿足感。

壽司郎在上海開業首日即吸引大量食客排隊，等待時間長達14小時，彰顯品牌在本地市場的強大吸引力。儘管近期中日關係緊張、反日情緒在中國部分地區有所升溫，但壽司郎仍然能夠受到廣大消費者的歡迎，原因在於品牌長期以來積累的口碑、食品的新鮮度與高性價比，以及用餐體驗的娛樂化和社交化特點，這些都使其超越國際政治情緒，成為消費者追捧的日料品牌。

整體而言，壽司郎在上海的亮相不僅是其在中國市場擴張的重要一步，也反映出優質國際餐飲品牌即便在敏感時期，仍能以品質、服務與創新體驗贏得消費者青睞。

Recently, the popular Japanese sushi chain “Sushiro” officially opened in Shanghai, sparking widespread attention and excitement across mainland China. Prior to this, Sushiro had already established over 70 directly operated stores in cities such as Guangzhou, Shenzhen, Beijing, Chengdu, Hangzhou, and Suzhou, earning a strong following. The brand’s arrival in Shanghai is seen as a major strategic move. From the moment the store’s promotional barriers appeared in key shopping districts, it quickly trended on local social media. Online reservations, which opened a month in advance, were snapped up almost instantly, with demand surpassing even that for popular concert tickets.

Notably, Sushiro launched two “first stores” in Shanghai simultaneously—one at Shanghai Global Harbor and the other at Zhongshan Park’s Dragon Dream Mall. Both officially opened to customers on December 6, allowing Shanghai diners to finally experience Sushiro without having to travel to other cities. During an early visit to the Global Harbor store, reporters found more than 200 menu items, advanced digital ordering technology, and interactive game and lottery features, making the dining experience feel more like entering a Japanese food-themed amusement park. The stores offer six classic signature dishes, fifteen limited-time specials, and over 200 rotating menu items. Sushi plates start at just 10 RMB, catering to both individuals seeking a simple meal and groups enjoying a full feast, delivering a genuine sense of freshness and value.

On its opening day in Shanghai, Sushiro attracted massive crowds, with queues lasting up to 14 hours, demonstrating the brand’s strong appeal in the local market. Despite recent tensions in Sino-Japanese relations and rising anti-Japanese sentiment in parts of China, Sushiro continues to enjoy widespread popularity. This enduring appeal is attributed to the brand’s long-standing reputation, fresh and high-quality food, high cost-effectiveness, and the entertaining and social aspects of its dining experience, which allow it to transcend political tensions and remain a favored Japanese cuisine brand among consumers.

Overall, Sushiro’s debut in Shanghai represents a significant step in its expansion across the Chinese market and illustrates how high-quality international dining brands can maintain consumer favor during sensitive periods through excellence in quality, service, and innovative experiences.