近年來，直播帶貨在各年齡層迅速擴散，其中以「古董收藏」「名家書畫投資」為賣點的直播間，正悄然成為不少老年族群的重災區。近日，一起家庭衝突事件引發輿論關注，一名男子無奈表示，自己的父親沉迷於直播間購買所謂的「高價古董」，前後已花費將近10萬元人民幣，最終甚至因為屢勸不聽，反被父親趕出家門，父子關係徹底決裂。

男子透露，父親幾乎每天守在手機前觀看古董直播，主播口中不斷強調「專家背書」「撿漏機會難得」「未來升值空間驚人」，成功塑造出一種只要低價入手、未來就能一夜暴富的投資幻想。其中最讓他無法理解的一次，是父親花了666元人民幣買下一幅被宣稱為「齊白石真跡」的畫作。主播在鏡頭前信誓旦旦地表示，這幅畫將來有機會升值到幾千萬甚至上億元，錯過就再也沒有機會。

當兒子試圖冷靜分析，指出齊白石的真跡在正規拍賣市場價格動輒數千萬，不可能以幾百元在直播間出售時，父親不僅完全聽不進去，反而認為兒子是在「看不起自己」「不懂收藏行情」。雙方爭執逐漸升溫，父親情緒激動地回嗆：「我的錢要買什麼，你管不著！」最終，他選擇相信直播間的話術，而不是親生兒子的提醒，甚至直接要求兒子搬離家中。

這類直播間往往利用老年人對藝術與金融知識的不熟悉，以及對資產保值、升值的焦慮心理，將成本低廉的工藝品包裝成「傳世名作」。對許多長者而言，購買行為本身不只是消費，更是一種被認可、被重視的心理滿足，一旦形成依賴，就容易對家人的勸阻產生強烈排斥，甚至視為阻礙自己「翻身致富」的敵人。

事件曝光後，引發不少網友共鳴，許多人分享類似經歷，感嘆這類假古董直播不僅騙錢，更在無形中撕裂家庭關係。法律與消費保護人士也提醒，部分主播涉嫌虛假宣傳、誤導性行銷，但由於交易金額分散、證據蒐集困難，受害者往往求助無門。

這起「花近十萬買假古董，為直播間趕走親兒子」的案例，再次凸顯數位時代下的新型詐騙風險。當金錢損失之外，連最親近的家庭關係都被犧牲時，這已不只是單純的消費問題，而是一個值得社會正視的結構性警訊。

In recent years, livestream shopping has spread rapidly across all age groups, and livestream channels promoting so-called “antique collectibles” and “master artwork investments” have quietly become a major trap for elderly consumers. A recent family dispute has drawn public attention, highlighting the emotional and financial damage caused by such schemes. A man revealed that his father became obsessed with purchasing “valuable antiques” through livestreams, spending nearly 100,000 yuan in total. Despite repeated attempts to intervene, the son was ultimately driven out of the family home, leading to a complete breakdown in their relationship.

According to the man, his father spent hours each day watching antique-themed livestreams, where hosts constantly emphasized “expert endorsements,” “rare bargain opportunities,” and “massive future appreciation.” These narratives created the illusion that a small investment could one day turn into extraordinary wealth. One of the most shocking examples involved the father paying 666 yuan for a painting that the livestream host claimed was an authentic work by the renowned Chinese artist Qi Baishi. The host confidently asserted that the painting could eventually be worth tens of millions of yuan, convincing the elderly man that he had secured a once-in-a-lifetime opportunity.

When the son tried to explain that genuine Qi Baishi paintings typically sell for tens or even hundreds of millions of yuan at legitimate auctions and could not possibly appear in a livestream room for a few hundred yuan, his reasoning was completely dismissed. Instead, the father accused his son of being ignorant and undermining his financial judgment. The argument escalated until the father angrily declared, “It’s my money—what I buy is none of your business!” Choosing to trust the livestream hosts over his own child, he eventually forced his son to leave the house.

These livestream channels are often carefully designed to exploit elderly viewers’ limited knowledge of art and finance, as well as their anxiety about preserving or growing their savings. Low-cost mass-produced items are repackaged as “timeless masterpieces,” offering not just a product but a fantasy of success and validation. For many older individuals, the sense of hope and excitement outweighs rational judgment, making them resistant to family advice and more susceptible to emotional manipulation.

After the story surfaced online, it resonated with many netizens who shared similar experiences, noting that fake antique livestreams do more than drain savings—they can tear families apart. Legal and consumer protection experts have warned that while some livestream hosts may engage in false or misleading advertising, victims often struggle to seek justice due to fragmented transactions and the difficulty of collecting evidence.

This case—of an elderly man spending nearly 100,000 yuan on fake antiques and driving away his own son because of livestream shopping—underscores a growing risk in the digital age. When financial losses are compounded by the destruction of close family relationships, the issue transcends consumer fraud and becomes a serious social warning that demands greater attention and safeguards.