截至2025年，日本成人影片（AV）女優界依然由少數幾位指標性大咖領導市場，但同時也出現多位具備挑戰「天后」地位的新人，讓整個產業呈現新舊交替、人氣競爭激烈的局面。根據各大平台的統計與排行榜，2025年的AV女優格局呈現以下幾個特點。

在頂流天后與人氣領跑者中，河北彩伽（Saika Kawakita）依舊是業界的代表人物。她持續在多項排行榜中名列前茅，憑藉出色的作品質量與長期累積的粉絲基礎，在市場上擁有極高的號召力。2025年，她還受邀擔任「TRE 台北國際成人展」的主秀之一，顯示其國際影響力持續擴大。深田詠美（Eimi Fukada）則以社群經營見長，粉絲數突破200萬，並在2025年部分月份的搜尋熱度與粉絲增長上甚至超越河北彩伽，成為業界極具競爭力的領軍人物。波多野結衣（Yui Hatano）雖然是資深女優，但其市場號召力依然不容小覷，長期保持高人氣，並在榜單上持續占據前列位置。

同時，2025年也出現數位有力挑戰者，被視為可能挑戰天后地位的新星。石川澪（Mio Ishikawa）、金松季步（Kiho Kanematsu）、宮下玲奈（Rena Miyashita）等女優，憑藉多樣化作品與鮮明個人風格，逐步在排行榜中站穩腳跟。未步奈奈（Nana Miho）則在2025年末首次闖入前二十強，人氣呈現快速上升的態勢，顯示其潛力不容忽視。

此外，2025 年也有數位新人與話題人物爆紅。渡部穗乃（Honoka Watanabe）以「J 級奶量」與修長曲線的外型迅速走紅，成為年底的熱門話題。楠愛里紗（Ai Kusunoki）則從偶像藝能人轉戰AV產業，憑藉混血外貌與過往知名度迅速成為新星。明日葉三葉（Mitsuha Ashitaba）憑藉帶有鄉音的個人特色以及極佳的影碟銷售成績，成為2025年的人氣黑馬，引發廣泛討論與關注。

雖然黃金世代女神如三上悠亞與新有菜已宣布引退，但三上悠亞在2025年底開始跨界參與啦啦隊外援演出等活動，仍維持高度話題性，顯示即使退役，頂流女優的影響力與品牌效應依舊強大。

總體而言，2025年的日本AV女優界呈現出「經典天后穩固領先—新生代迅速崛起」的格局，市場競爭激烈且多元化。老牌女優依靠經驗、作品質量與粉絲基礎穩固地位，而新秀則以鮮明的個性、外型特徵以及社群經營能力迅速吸引關注，形成新舊交替、活力充沛的產業氛圍。

As of 2025, the Japanese adult video (AV) industry continues to be led by a few flagship stars, while at the same time, a number of newcomers with the potential to challenge the “queen” status have emerged, creating a dynamic landscape of old and new talent competing for popularity. Based on rankings and statistics from multiple platforms, the AV scene in 2025 displays several notable characteristics.

Among the top-tier queens and leading figures, Saika Kawakita remains the industry’s flagship star. She consistently ranks at the top across multiple charts, leveraging high-quality works and a well-established fan base to maintain exceptional market influence. In 2025, she was invited as a headliner at the TRE Taipei International Adult Expo, underscoring her sustained international appeal. Eimi Fukada, meanwhile, excels in social media management, with her followers surpassing two million. In certain months of 2025, her search popularity and fan growth even surpassed Kawakita, making her a highly competitive figure in the industry. Veteran Yui Hatano, despite her long tenure, continues to command strong market attention, consistently maintaining a high ranking on popularity charts.

At the same time, several promising challengers emerged in 2025, considered potential contenders for Kawakita’s throne. Mio Ishikawa, Kiho Kanematsu, and Rena Miyashita have gradually secured their presence on the charts with diverse works and distinctive personal styles. Nana Miho notably broke into the top twenty for the first time at the end of 2025, with a rapid rise in popularity signaling her considerable potential.

In addition, several newcomers and trending stars made significant impacts in 2025. Honoka Watanabe quickly rose to prominence at the end of the year due to her “J-cup” figure and long, curvaceous physique. Ai Kusunoki, formerly an idol entertainer with mixed heritage, transitioned into the AV industry and rapidly became a spotlight newcomer. Mitsuha Ashitaba gained attention as a “dark horse” with her unique regional accent and impressive DVD sales, becoming one of 2025’s most talked-about rising stars.

Although golden-generation icons such as Yua Mikami and Arina Hashimoto have officially retired, Mikami’s crossover performances, including cheerleading guest appearances in late 2025, kept her in the public eye, demonstrating that even after retirement, top-tier AV stars retain significant influence and brand impact.

Overall, the Japanese AV industry in 2025 exhibits a clear pattern of “established queens maintaining dominance—new generation rapidly rising.” Veteran stars rely on experience, work quality, and solid fan bases to secure their positions, while newcomers attract attention through distinctive personalities, physical traits, and social media engagement. This dynamic creates a vibrant, competitive, and multi-faceted industry environment characterized by the coexistence and interplay of legacy and emerging talent.