日本寶可夢公司將針對2026年5月起發售的部分新商品進行價格調整

2026-01-30

這項調整來自日本寶可夢公司(The Pokémon Company)於2026年1月30日發布的官方公告。官方表示,因應近年原物料、印刷與物流等成本持續上升,將針對2026年5月起發售的部分新商品進行價格調整,而在2026年4月以前推出的既有商品,售價則維持不變。

本次調價中最受玩家關注的重點,是標準擴充包(每包5張卡)的建議售價,將從原本的180日圓調升至200日圓(含稅)。至於非5張入規格的商品,例如特殊包裝或組合產品,官方則表示會依照內容與規格另行訂價,而非全面齊漲。

從正面角度來看,這次漲價有助於官方維持產品品質與供應穩定。在全球通膨壓力下,紙張與印刷成本明顯上升,若售價長期無法反映成本,可能導致減產或供貨不穩。調整售價能讓產線持續運作,對玩家而言,反而有助於在零售端以官方價格買到商品,降低缺貨與炒價的情況。同時,官方定價上調,往往會推高整盒(Box)與單卡在二級市場中的心理基準價,對長期收藏者而言,等同於提高資產的「地板價」。此外,成本上升也會略微壓縮短期投機者的操作空間,讓囤貨與炒作的門檻變高。

不過,負面影響同樣明顯。對學生族群與純對戰玩家而言,負擔勢必增加。以常見的30包一盒為例,價格將從5,400日圓上漲至6,000日圓,漲幅約11%,長期下來,組牌與追環境的成本明顯提高。更讓海外玩家擔憂的是,日本版率先調漲後,未來包括繁體中文版在內的海外代理版本,是否會跟進調價仍是未知數。此外,雖然單包僅上漲20日圓,但對習慣整盒購入的核心玩家來說,每次消費的金額感受會更加明顯,可能導致部分輕度玩家逐漸退場。

整體而言,寶可夢集換式卡牌近年已不再只是單純的遊戲,而逐漸帶有「收藏資產化」與「投資標的」的性質。在即將迎來2026年30週年的背景下,官方此次調價被視為經營現實的反映,同時也考驗著玩家與市場對品牌的接受度與忠誠度。對於有收藏或投資考量的玩家而言,未來可特別關注2026年5月後推出的新系列,其市場流通量與價格走勢,將成為觀察這次漲價影響的重要指標。

This adjustment was announced by The Pokémon Company in an official statement released on January 30, 2026. In response to rising costs such as raw materials and production expenses, the company confirmed that prices will be revised for certain new products scheduled for release starting May 2026.

The following is an analysis of the booster pack price increase (from ¥180 to ¥200) and related adjustments to peripheral products.

Beginning with items released from May 2026 onward, prices will be updated, while all products released up to April 2026 will retain their original pricing. The most notable change is that standard booster packs containing five cards will increase from 180 yen to 200 yen (tax included). Products that do not follow the five-card format will have their prices set individually based on specifications.

From a positive perspective, the price adjustment helps sustain product quality and supply stability. Against the backdrop of global inflation and rising costs for paper, printing, and logistics, the increase allows the company to maintain production lines without cutting output due to shrinking margins. This, in turn, may improve availability at retail stores, making it easier for players to purchase products at official prices rather than inflated resale prices. Additionally, higher official pricing often raises the psychological price baseline in the secondary market. For long-term collectors, this could translate into a higher “floor value” for sealed boxes and individual cards. The increased cost may also slightly curb short-term speculation, as hoarding becomes more capital-intensive and less attractive for purely speculative buyers.

 

On the negative side, the burden on entry-level players will clearly increase. For core demographics such as students and competitive players, the price of a standard 30-pack booster box will rise from 5,400 yen to 6,000 yen, an increase of roughly 11%. Over time, this raises the cumulative cost of building and maintaining decks. There is also concern about a ripple effect: once Japanese prices rise, overseas localized versions—such as the Traditional Chinese edition—may follow suit, creating uncertainty among international players. While the per-pack increase is only 20 yen, for players accustomed to purchasing full boxes, the higher upfront spending is more noticeable and may lead some casual or light users to scale back or exit the hobby.

From a broader market perspective, the Pokémon Trading Card Game has increasingly shifted from being purely a game to functioning as a form of collectible financial asset. With the franchise approaching its 30th anniversary in 2026, this price increase is widely interpreted as a reflection of operational realities rather than a short-term move. At the same time, it serves as a test of player loyalty and market tolerance. For those viewing Pokémon cards as an investment, it will be particularly important to observe how new series released after May 2026 circulate in the market and whether demand remains strong under the new pricing structure.