近期，自稱「中國性商第一人」的網紅人物「黑白顛周媛」捲入重大爭議，因涉嫌多項違法違規經營行為，已被中國官方部門正式介入調查。此事件在社群平台與輿論場引發高度關注，也再次掀起對「擦邊培訓產業」、「女性成功學」與網紅變現模式的廣泛討論。

根據官方通報，2026年1月30日，湖南省長沙市雨花區市場監督管理局證實，已聯合公安機關、網信部門以及文化執法單位，成立跨部門專項工作小組，對周媛本人及其名下機構「黑白顛性商學院」正式立案調查。這意味著該案已不再停留於輿論監督或平台處置層級，而是進入具有法律效力的行政與刑事審查程序。

在立案同時，相關部門已明確要求周媛立即停止一切線上與線下的社會經營活動，包括課程招生、直播授課、社群營運及任何形式的商業宣傳。此舉顯示監管單位認定其行為可能對社會秩序與公共價值產生持續性影響，因此先行採取「緊急止損」措施。

爭議的核心之一，在於其課程內容本身所引發的價值與倫理問題。根據大量曝光的課程片段與學員宣傳素材，周媛長期向女性學員傳授所謂「性商技巧」，包括利用特定眼神、肢體姿態甚至刻意的身體擺位來吸引男性注意，並將此包裝為女性提升社會資源、情感關係與財富階級的「捷徑」。相關內容被輿論與專家普遍批評為赤裸裸地物化女性，將複雜的人際關係簡化為性暗示操作，嚴重違背公序良俗與主流價值導向。

此外，其高度商業化的收費模式也成為調查重點之一。公開資訊顯示，相關課程往往以9.9元或數十元的低價體驗課作為引流，隨後逐步誘導學員升級至數千元、數萬元，最終推向高達8.8萬元人民幣的「導師班」或「核心成員課程」。周媛本人曾在宣傳中聲稱學員人數超過萬人，外界粗略估算其總收入可能已超過2,400萬元人民幣，實際金額仍有待官方核實。

更具法律風險的是，其高階課程的推廣方式被多名法律界人士指出疑似涉及傳銷行為。據了解，報名 8.8 萬元課程的學員可獲得所謂「導師資格」，並享有高達30%的推薦分潤機制，即透過拉新學員入會獲取返利。這種以高額入門費為前提、並以發展下線作為收益來源的模式，已符合中國法律中對非法傳銷活動的典型特徵，目前正是執法部門重點審查的方向之一。

在官方立案之前，多個社交平台已先行對周媛採取處置措施。其個人帳號與相關矩陣帳號因涉及爭議性內容、違反平台規範，已被永久封禁，相關課程連結與宣傳影片也遭全面下架。這也使得其商業運作管道在短時間內被全面切斷。

相關部門表示，目前調查工作仍在進行中，後續將依據調查結果，對涉事個人及其主體公司依法作出行政處罰，若發現涉嫌犯罪行為，亦不排除移送司法機關處理。外界如欲關注案件最新進展，可持續留意湖南省長沙市市場監督管理局及相關官方管道所發布的權威訊息。

Recently, the Chinese internet influencer known as “Hei Bai Dian” (周媛), who self-styles as “China’s No.1 Sex Business Expert,” has become embroiled in a major controversy. She is suspected of multiple illegal and regulatory violations, prompting formal intervention by Chinese authorities. The case has attracted significant attention on social media and in public discourse, reigniting debates about “borderline training industries,” women’s success coaching, and influencer-driven monetization models.

According to official reports, on January 30, 2026, the Market Supervision Administration of Yuhua District, Changsha City, Hunan Province, confirmed that a cross-departmental task force had been formed. This task force, composed of public security, cyberspace, and cultural enforcement agencies, has officially opened an investigation into Zhou Yuan personally and her organization, the “Hei Bai Dian Sex Business Academy.” This signifies that the case has moved beyond mere public scrutiny or platform-level measures and is now subject to legally binding administrative and potential criminal review.

Simultaneously, the authorities have explicitly ordered Zhou Yuan to immediately cease all online and offline commercial activities, including course enrollment, live-streamed teaching, community operations, and any form of business promotion. This urgent intervention reflects the regulators’ assessment that her activities could have sustained negative impacts on social order and public values.

At the core of the controversy lies the content of her courses, which have drawn sharp criticism for ethical and societal reasons. Based on widely circulated course clips and promotional materials, Zhou Yuan has been teaching women so-called “sexual business skills,” including manipulating eye contact, specific body postures, and deliberate physical positioning to attract male attention. These teachings are packaged as “shortcuts” for women to gain social resources, romantic advantages, and wealth. However, both the public and experts widely condemn this approach as overtly objectifying women, reducing complex interpersonal relationships to manipulative sexual signals, and seriously violating public morality and mainstream values.

The commercial structure of her operations has also become a focal point for investigation. Publicly available information indicates that her courses often begin with low-cost introductory sessions priced at 9.9 RMB, gradually upselling students to mid-range packages costing several thousand to tens of thousands of RMB, ultimately reaching premium “mentor classes” or “core member courses” priced at 88,000 RMB. Zhou Yuan has claimed to have over 10,000 enrolled students, and rough estimates suggest total revenue may have exceeded 24 million RMB, though official verification is pending.

More concerning from a legal perspective is the high-level course’s revenue-sharing model, which multiple legal experts suggest may constitute a form of illegal multi-level marketing (MLM). Students who enroll in the 88,000 RMB courses receive “mentor” status and are entitled to up to 30% referral commissions for recruiting new members. This model, which relies on high entry fees and profits derived from recruiting others, matches the typical characteristics of illegal pyramid schemes under Chinese law and is now a primary focus of regulatory scrutiny.

Prior to the formal investigation, several social media platforms had already taken action against Zhou Yuan. Her personal and affiliated accounts were permanently banned for violating platform policies, and all related course links and promotional videos were removed. This effectively cut off her commercial channels almost entirely.

Authorities have stated that the investigation is ongoing. Depending on the findings, both Zhou Yuan and her affiliated company may face administrative penalties, and if any criminal violations are identified, the case may be transferred to judicial authorities for prosecution. For those wishing to follow updates, official information will continue to be released by the Market Supervision Administration of Yuhua District, Changsha City, Hunan Province.