部分日本超市與中小型零售店陸續停止接受中國系電子支付工具
近年來,部分日本超市與中小型零售店陸續停止接受中國系電子支付工具,例如支付寶與微信支付,這一現象在觀光客之間引發不少討論,但其背後原因其實更偏向經營現實,而非單純的國別或政治考量。在通膨壓力持續上升、消費力趨於保守的環境下,日本零售業者被迫重新檢視每一項營運成本,而支付方式正是其中不可忽視的一環。
對許多地方型超市與小型商家而言,第三方電子支付平台所收取的交易手續費,是一筆長期且明顯侵蝕利潤的支出。這類手續費往往高於本土信用卡或現金交易的隱性成本,當交易量一大,累積下來的費用甚至可能達到每年數百萬日圓。在毛利原本就不高的生鮮與日用品零售業,這樣的支出很難被消化,因此有不少店家選擇乾脆停止使用相關支付服務,回歸現金或日本本土信用卡體系,以確保基本利潤空間。
隨著成本意識抬頭,部分業者更將「不使用高成本支付方式」視為價格競爭策略的一環。不需維護額外的系統設備、後台服務與支付平台合約,能直接降低營運複雜度,省下的費用則被用來壓低商品售價或吸收進貨成本上漲的壓力。對於以「便宜、實在」為賣點的社區型超市來說,能否維持低價,往往比提供多元支付方式更具吸引力。
另一方面,隱私與資料安全也是日本社會長期關注的議題。相較於部分國家高度依賴第三方支付,日本消費者對於個人消費數據與行為紀錄的外流抱持相對謹慎的態度。過去曾發生如「7pay」等電子支付系統遭到盜刷的事件,更加深民眾對數位支付安全性的疑慮。對商家而言,若支付方式本身容易引發顧客不安,反而可能影響消費體驗,這也是部分店家選擇縮減支付選項的原因之一。
從使用習慣來看,現金在日本依然被視為穩定、可靠且高度通用的支付方式。電子支付雖然便利,但仍依賴網路連線、設備運作與系統穩定度,在某些情境下反而不如現金直接。特別是中高齡族群,對於操作複雜的支付流程接受度有限,這使得「全面電子化」在日本並非必然趨勢。
此外,日本本土支付工具本身已相當成熟,足以滿足多數日常需求。信用卡、交通系IC卡(如 Suica、PASMO),以及PayPay等本地行動支付,在便利性與普及率上都具有明顯優勢。在這樣的環境下,外來支付工具的不可替代性相對降低,商家自然更傾向優先保留成本較低、顧客熟悉度高的支付方式。
整體而言,日本部分超市停止接受中國電子支付,並非針對特定國家的排他行為,而是零售業在通膨與成本壓力下,為了維持獲利、簡化營運並提升價格競爭力所做出的現實選擇。對商家來說,能否生存與持續經營,往往比支付方式的多樣性更為關鍵。
In recent years, some Japanese supermarkets and small to mid-sized retailers have stopped accepting Chinese electronic payment methods such as Alipay and WeChat Pay. While this trend has sparked discussion among tourists, the underlying reasons are largely driven by business realities rather than political or country-specific considerations. Amid ongoing inflation and increasingly cautious consumer spending, Japanese retailers have been forced to scrutinize every aspect of their operating costs, and payment systems have become an important area for reassessment.
For many local supermarkets and small shops, the transaction fees charged by third-party payment platforms represent a long-term and significant drain on profit margins. These fees are often higher than the implicit costs associated with cash payments or domestic credit card transactions. As transaction volumes grow, the cumulative expense can reach several million yen per year. In an industry such as food and daily necessities retail, where margins are already thin, such costs are difficult to absorb. As a result, many businesses have chosen to discontinue certain electronic payment options and return to cash or Japanese domestic credit cards in order to protect their basic profitability.
As cost consciousness has increased, some retailers have even turned this decision into part of their pricing strategy. By eliminating the need to maintain additional payment systems, backend services, and platform contracts, they can simplify operations and reduce overhead. The money saved is then used either to offset rising procurement costs or to directly lower prices for customers. For community-based supermarkets that compete primarily on affordability and value, maintaining low prices is often far more important than offering a wide variety of payment options.
Concerns over privacy and data security also play a role. Japanese society places a strong emphasis on the protection of personal information, and many consumers are cautious about having their purchasing data handled by third-party payment companies. Past incidents, such as fraud and unauthorized transactions involving digital payment systems like “7pay,” have heightened public anxiety around electronic payments. From a retailer’s perspective, payment methods that make customers uneasy can negatively affect the overall shopping experience, providing another incentive to limit or avoid them.
In terms of user habits, cash remains widely regarded in Japan as a stable, reliable, and universally accepted form of payment. While electronic payments offer convenience, they depend on internet connectivity, devices, and system stability, which in some situations are seen as less dependable than cash. This perception is particularly common among older consumers, for whom complex digital payment processes may feel inconvenient or unnecessary. As a result, a fully cashless environment is not universally viewed as an inevitable or desirable outcome in Japan.
Moreover, Japan’s domestic payment ecosystem is already highly developed and sufficient for most everyday needs. Credit cards, transportation IC cards such as Suica and PASMO, and local mobile payment services like PayPay enjoy high levels of adoption and familiarity. In this context, foreign payment platforms offer relatively limited added value, making them easier for retailers to drop when cost pressures rise.
Taken together, the decision by some Japanese supermarkets to stop accepting Chinese electronic payments reflects a pragmatic response to inflation and operating cost pressures. Rather than targeting any particular country or payment system, it represents an effort by retailers to control expenses, streamline operations, and maintain competitiveness in a challenging economic environment.
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