2026年4月18日，演員何潤東 在江蘇「蘇超」宿遷主場賽事中，以「西楚霸王」造型登場為宿遷隊助威。他身穿復刻電視劇《楚漢傳奇》的鎧甲，乘坐戰車繞場，並高喊「宿遷子弟何在」，現場近3萬名觀眾齊聲回應，氣氛相當熱烈。

最終宿遷隊以 2:0 擊敗南京隊。球員張桐瑞開賽第4分鐘就進球，創下本賽季最快進球紀錄，並在第24分鐘罰入點球，完成梅開二度。

活動亮點方面，何潤東的演出結合AI技術重現楚漢戰場，現場共有58名「西楚戰士」配合鼓點、戰馬與旗陣，營造出歷史戰場的沉浸式效果。他所穿的戰甲由原劇製作團隊打造，在還原歷史質感與實際活動靈活性之間取得平衡。

賽事結果方面，宿遷隊憑藉張桐瑞的兩球取勝，南京隊則未能得分。同輪其他比賽中，徐州隊以3:0擊敗泰州隊，淮安與揚州則以1:1戰平。

在文旅聯動方面，宿遷藉由這場賽事推出景區免票與消費優惠政策，試圖將體育賽事帶來的流量轉化為城市經濟收益，並計畫後續邀請飾演「虞姬」的 李依曉 參與助陣宣傳。

網路反響方面，相關話題總播放量突破2億次，宿遷文旅官方帳號單日漲粉300%，「項王故里」搜尋量成長5倍，被不少網友形容為「文旅體融合的示範案例」。

On April 18, 2026, actor 何润东 appeared at the home match of Suqian in the Jiangsu “Super League,” dressed as “Xi Chu Overlord” to support the Suqian team. He wore armor recreated from the TV drama The Legend of Chu and Han, rode a war chariot around the stadium, and shouted “Where are the sons of Suqian?”, which triggered a loud collective response from nearly 30,000 spectators, creating an extremely heated atmosphere.

Suqian ultimately defeated Nanjing 2–0. Player Zhang Tongrui scored in the 4th minute, setting a record for the fastest goal of the season, and later converted a penalty in the 24th minute to complete a brace.

The event’s highlights included a performance by He Rundong that combined AI technology to reconstruct the Chu–Han battlefield. Fifty-eight “Chu warriors” coordinated with drumbeats, warhorses, and flag formations to recreate a historical battlefield scene. The armor he wore was produced by the original drama’s production team, balancing authenticity with mobility.

In terms of results, Suqian won thanks to Zhang Tongrui’s two goals, while Nanjing failed to score. In other matches that round, Xuzhou defeated Taizhou 3–0, while Huai’an and Yangzhou drew 1–1.

Regarding tourism and cultural integration, Suqian took advantage of the event to launch free admission to scenic spots and consumer discounts, converting event traffic into local economic gains. The city also planned to invite 李依晓, who played “Yu Ji,” for future promotional activities.

Public reaction was strong, with total online views exceeding 200 million. The official Suqian tourism account gained 300% followers in a single day, and searches for “Xi Chu Homeland” increased fivefold. The event was widely praised as a model of cultural, tourism, and sports integration.