二級市場價格突破萬元　TVB也開始進軍收藏卡市場，《繁星》影視明星典藏卡掀起收藏熱潮

香港影視產業近年逐漸與收藏卡市場產生更多交集，曾經主要集中在日本動漫、遊戲與體育領域的收藏卡，如今也開始延伸至影視劇與明星IP。近期，香港電視廣播有限公司（TVB）相關影視明星典藏卡產品受到收藏市場關注，其中由奇卡推出的《繁星》影視劇明星典藏卡包正式發售，部分稀有卡片在二級市場上的價格更被炒至萬元人民幣以上，使港劇明星正式進入收藏卡市場的話題迅速升溫。

過去談到收藏卡，玩家第一時間想到的往往是寶可夢、遊戲王、運動明星或日本動漫作品。然而，隨著IP收藏市場逐漸成熟，影視作品也開始嘗試透過卡牌形式將劇集、演員以及經典角色轉化成可以收藏、交換甚至交易的實體商品。對TVB而言，這類產品不只是單純販售一套卡牌，而是把過去數十年累積的港劇文化、演員人氣與影視IP價值重新包裝，透過收藏卡的形式吸引新一代消費者。

《繁星》典藏卡受到關注的核心原因，在於卡牌本身具有不同稀有度與收藏屬性。一般卡牌的價值主要來自作品人氣與角色認知度，而真正能夠在二級市場形成高價格的卡片，通常還需要具備低發行量、特殊版本、簽名、特殊工藝或其他稀缺元素。當市場上的供應量有限，而收藏者又希望取得特定明星或特殊版本時，價格自然可能快速拉高。這也是為什麼部分卡片的市場成交價格可以與最初售價產生巨大落差。

「二級市場破萬元」本身也說明了收藏卡市場最重要的特性之一：產品官方售價與市場價格是兩套完全不同的價格體系。 官方發售時，卡包可能只是普通的娛樂商品，但當收藏者開始拆包、交換與交易後，真正稀有的卡片就可能被市場重新定價。尤其當某張卡的抽取機率較低，而作品本身又擁有大量忠實粉絲時，一旦市場上出現求購需求，價格就可能迅速上升。

TVB進入收藏卡市場還有一個特殊優勢，就是香港影視文化本身擁有非常強的歷史累積。從經典港劇到香港電影，再到不同年代的知名演員，TVB擁有大量可以持續開發的內容資產。過去這些IP主要透過電視劇、DVD、串流平台以及周邊商品產生商業價值，而收藏卡則提供了另一種完全不同的變現方式。每一張卡片都可以將角色、演員或劇集中的某個瞬間固定下來，對影迷而言，這種收藏形式具有一定的情懷價值。

更重要的是，收藏卡市場具有「拆包」與「稀有卡追逐」的天然娛樂性。消費者購買卡包時並不知道自己會抽到哪一張卡，這種隨機性使收藏行為本身具有類似尋寶的體驗。當玩家抽到普通卡時，可以繼續購買或與其他玩家交換；如果抽到稀有卡，則可能成為整套產品中最有價值的收藏品。這種機制也是近年收藏卡產業能夠快速擴張的重要原因之一。不過，二級市場價格暴漲也意味著市場風險同步增加。收藏卡的價格並不像股票或債券一樣具有統一透明的定價機制，一張卡能否長期維持萬元以上價格，最終仍然取決於作品熱度、明星人氣、卡片稀有程度、市場供應量以及收藏者的持續需求。如果短期炒作情緒退潮，或者市場突然出現大量流通卡片，價格也可能迅速回落。因此，「目前市場價格超過萬元」並不等於這張卡未來一定能維持同樣的價值。

對真正的收藏者而言，卡片的品相同樣非常重要。卡面是否有刮痕、邊角是否完整、是否存在壓痕、表面是否有印刷問題，都可能直接影響市場價值。未來如果《繁星》相關卡牌形成成熟的收藏市場，第三方評級也可能逐漸成為影響高價卡交易的重要因素。對於萬元級甚至更高價格的卡片而言，收藏者往往不只是購買一張「明星照片」，而是在購買一件具有稀缺性、保存狀態與市場認可度的收藏品。

從產業角度來看，TVB推出影視明星典藏卡也具有一定的指標意義。它代表收藏卡已經從動漫、遊戲與體育等傳統IP領域進一步擴張至影視娛樂產業。假如《繁星》的市場反應良好，未來不排除更多港劇、港片以及經典明星IP加入收藏卡市場，甚至形成專門的香港影視收藏卡系列。這對香港影視產業而言，也可能是一種新的IP變現模式。傳統影視作品播出後，主要依靠廣告、版權、串流與重播產生收益，而收藏卡可以讓作品在播出結束後繼續產生商品價值。尤其對經典港劇而言，即使作品已經播出多年，只要角色與演員仍然具有市場認知度，就有可能重新透過收藏卡、海報、簽名商品等形式進行商業開發。

《繁星》典藏卡真正值得關注的地方，不只是某些卡片在二級市場上出現萬元級價格，而是TVB這類傳統影視IP正式進入收藏卡市場後，能否建立長期、穩定的收藏生態。 如果市場需求能夠持續，未來港劇明星卡可能成為收藏市場的新興類別；但如果熱度主要來自短期炒作，價格也可能出現劇烈波動。對收藏者而言，稀有度、發行量、卡片品相、明星人氣以及長期IP價值，才是判斷一張卡究竟是「熱門商品」還是「真正收藏品」的關鍵。

Secondary-Market Prices Surpass RMB 10,000: TVB Enters the Trading Card Collectibles Market with Starlight

Hong Kong's television and entertainment industry is increasingly moving into the collectibles market, and one of the latest developments is attracting significant attention from trading-card enthusiasts. TVB, one of Hong Kong's most recognizable television brands, has entered the collectible-card space with a celebrity-themed series based on the television drama Starlight. The product, released by Qika, is marketed as a premium collectible card series featuring stars from film and television productions. Some cards have reportedly reached prices of more than RMB 10,000 on the secondary market, turning what initially appears to be a niche entertainment product into a potentially valuable collectible.

Trading cards have traditionally been dominated by major franchises such as Pokémon, Yu-Gi-Oh!, sports, video games and Japanese anime. In recent years, however, the market has expanded into movies, television dramas and celebrity IP. For TVB, collectible cards offer a new way to monetize decades of accumulated entertainment assets. Instead of relying solely on television broadcasts, streaming rights and conventional merchandise, iconic actors, characters and scenes can now be transformed into physical collectibles that fans can purchase, trade and preserve.

The appeal of the Starlight cards comes largely from their collectible structure and rarity. Not every card in a card series necessarily has the same availability or market value. Standard cards may primarily appeal to fans of the drama, while limited, rare or special-edition cards can become substantially more valuable if collectors compete to obtain them. If a particular card has a low distribution rate while featuring a popular actor or character, its market value can rise dramatically once collectors begin trading among themselves.

This is one of the fundamental characteristics of the collectible-card industry: the original retail price and the secondary-market price are two completely different concepts. A card pack may initially be sold as an ordinary entertainment product, but once collectors begin opening packs, exchanging cards and searching for rare versions, the market begins establishing its own prices. A particularly difficult card to obtain can become highly sought after, and scarcity combined with strong demand can push its price far beyond the original retail price.

TVB also has a potentially significant advantage that many newer entertainment brands do not possess: decades of accumulated cultural recognition. Hong Kong television dramas have produced generations of well-known actors, characters and iconic scenes. From classic TVB productions to Hong Kong cinema, the region's entertainment industry possesses a large library of intellectual property that could potentially be converted into collectible products. Trading cards provide another way of reviving and commercializing that cultural heritage, particularly among fans who grew up watching these productions.

The psychological appeal of opening card packs is another important factor. Consumers generally do not know exactly which cards they will receive when purchasing a randomized pack, creating an element of surprise similar to a treasure hunt. A collector might open several ordinary cards before suddenly finding a rare version featuring a favorite actor. That combination of fandom, uncertainty and scarcity is one of the reasons collectible cards have developed into such a large global industry.

However, rapidly rising secondary-market prices also come with significant risks. A card selling for more than RMB 10,000 today does not necessarily mean that it will maintain that price in the future. Unlike stocks or bonds, collectible cards do not have a standardized valuation system. Their prices depend heavily on supply, demand, popularity, scarcity, condition and collector sentiment. If the initial enthusiasm surrounding a product fades, or if large numbers of previously held cards enter the market, prices can decline significantly.

The physical condition of a card is also extremely important. Scratches, corner damage, surface defects, printing issues, bends and other imperfections can substantially affect the value of high-end collectibles. If the Starlight series develops into a mature secondary market, professional grading could also become increasingly important. For higher-value cards, collectors are often not simply purchasing a photograph of a celebrity; they are purchasing an object whose rarity, condition, authenticity and market recognition determine its collectible value.

From an industry perspective, TVB's entry into the collectible-card market is particularly noteworthy because it demonstrates how far the trading-card business has expanded beyond its traditional categories. Anime, gaming and sports cards have long dominated the industry, but entertainment companies are increasingly recognizing the commercial potential of collectible products. If Starlight performs well, other Hong Kong dramas, films and celebrity franchises could potentially follow the same path.

For the Hong Kong entertainment industry, this could create another method of extending the commercial life of intellectual property. A television drama traditionally generates revenue through advertising, licensing, streaming and reruns. Collectible cards provide another opportunity to monetize a production after its original broadcast. Even older dramas can potentially be revived through collectibles if their characters and actors retain strong recognition among fans.

The development also reflects a broader transformation in the collectibles industry. Fans increasingly want physical objects connected to the entertainment they consume digitally. A streaming platform can provide access to thousands of episodes, but a limited-edition physical card can provide something completely different: ownership of a tangible item associated with a specific actor, character or moment in popular culture. That emotional connection can become particularly powerful when combined with scarcity.

Ultimately, the most important question surrounding Starlight is not simply whether certain cards have reached RMB 10,000 on the secondary market. The more significant issue is whether TVB can establish a long-term and sustainable collectible ecosystem around its entertainment IP. If demand remains strong, Hong Kong television and film cards could become a new category within the wider collectibles market. If demand is primarily driven by short-term speculation, however, prices could fluctuate dramatically.

For collectors, rarity, print quantity, card condition, celebrity popularity and the long-term strength of the underlying IP will be far more important than a temporary price spike. The emergence of TVB collectible cards demonstrates that the boundaries of the trading-card market are continuing to expand, transforming television stars and Hong Kong entertainment history into physical collectibles that can be bought, traded and preserved by a new generation of fans.