「曲曲大女人」被封後再度回歸：從情感博主到AI產品，婚戀焦慮如何被轉化成生意？

2023年底，中國情感博主「曲曲大女人」因被指宣揚不良戀愛觀而遭多個平台封禁；2025年4月，她又因涉稅問題被追繳稅費、加收滯納金並處以罰款，合計758萬元人民幣。然而，帳號被封並沒有讓她的商業模式停止，反而促使其團隊從公開內容轉向課程、私域服務以及AI產品，繼續圍繞女性在婚戀、階層與財富方面的焦慮建立商業模式。近期，「曲曲大女人」相關團隊推出AI對話App「美人支招」，試圖把過去多年累積的情感諮詢內容與案例轉化為AI服務。App主要功能包括AI問答、話術助手、衝突演練以及朋友圈內容定制等，免費版本僅提供三次提問，核心功能則需要付費。App會員價格為月卡199元、季度卡569元、年卡1999元。據相關資料顯示，「美人支招」近一年下載量約15.12萬次，收入約33.51萬美元，折合人民幣約225萬元。

產品團隊表示，這套AI吸收了曲曲及其團隊六年來累積的情感諮詢經驗與案例，並將其包裝成「AI賦能情感家庭與事業」的工具。表面上看，這是一款普通的AI情感諮詢產品，但從實際回答內容來看，它延續了曲曲過去受到爭議的婚戀與階層話題。例如，在模擬提問「自身條件普通，如何靠擇偶實現階層跨越，有什麼實操手段？」時，AI首先判斷普通女性希望透過婚姻實現階層跨越是一條相對狹窄的道路，隨後又給出一套非常具體的「上嫁攻略」，包括花錢學習高爾夫、馬術與品酒，以此進入富裕階層社交圈；面對目標男性則保持若即若離，讓對方持續投入時間、精力與金錢，再透過所謂的情緒價值與「服務意識」換取更多資源。

這種回答方式也暴露出「美人支招」背後最核心的商業邏輯：把原本複雜的感情關係重新包裝成一套可以計算投入與回報的「婚戀策略」。 在這套邏輯中，女性需要被重新包裝成具有市場競爭力的「產品」，男性則被視為需要精準接觸與篩選的「目標」，而感情本身則逐漸被轉化為一項可以分析、管理甚至交易的投資項目。

這也解釋了為什麼即使「曲曲大女人」此前遭遇平台封禁以及稅務處罰，其商業模式仍然具有一定生命力。她所販售的並不只是某一套具體的戀愛技巧，而是一種針對女性焦慮的解決方案：如何找到更好的伴侶、如何進入更高階層、如何獲得更多財富，以及如何利用自身條件改善人生。這些問題本身就具有龐大的市場需求，而社群媒體、付費課程、私域社群以及如今的AI工具，則提供了不同的變現渠道。

今年4月，其團隊還在上海外灘W酒店舉辦「閨蜜聯盟大會」，宣稱有300多名成員參加。活動除了分享私域流量運營、流量獲取以及個人IP打造等內容之外，團隊也推出「美人AI」系列產品，並對外尋找合作夥伴。這顯示其商業模式已經不再局限於單純的情感內容，而是逐漸向內容、社群、私域流量、AI產品與個人IP商業化延伸。

從封號到AI，「曲曲大女人」的回歸反映的其實是一個更加值得關注的現象：當一個內容創作者的核心流量來自婚戀、階層與財富焦慮時，平台封禁一個帳號並不一定能消除這種商業需求。只要需求仍然存在，內容就可能換一種形式重新出現。

而「美人支招」最大的變化，就是把過去依靠真人講解、課程和社群服務才能提供的內容，進一步標準化、產品化，甚至AI化。對消費者而言，這意味著原本需要付費向真人情感博主諮詢的內容，如今可以透過App隨時獲取；對團隊而言，則意味著服務可以突破真人諮詢的時間與人力限制，形成更加容易規模化的商業模式。但問題也隨之而來。當AI開始把婚姻、感情與階層流動轉化成一套「投入—策略—回報」模型時，它究竟是在提供情感建議，還是在把人際關係進一步商品化？ 這可能比一個情感博主重新開了一個App更加值得關注。

“Ququ Big Woman” Returns After Being Banned: From Relationship Influencer to AI Entrepreneur

At the end of 2023, relationship influencer “Ququ Big Woman” was banned from multiple platforms for allegedly promoting what authorities described as unhealthy views on romantic relationships. In April 2025, she was again at the center of controversy after being ordered to pay back taxes, late-payment charges and fines totaling 7.58 million yuan (approximately US$1.06 million). Despite these setbacks, her business activities did not stop. Instead, her team shifted from mainstream social-media content toward paid courses, private communities and AI-powered services, continuing to monetize anxieties surrounding relationships, social class and wealth.

Recently, companies associated with Ququ launched an AI conversational app called “Meiren Zhizhao” (Beauty Advice). The product attempts to transform six years of relationship-consulting experience and accumulated case studies from Ququ and her team into an AI service. Its main functions include AI Q&A, conversation and messaging assistance, conflict simulations and customized social-media posts. The free version reportedly allows only three questions, while the core functions require a subscription. The app lists membership prices of 199 yuan per month, 569 yuan per quarter and 1,999 yuan per year. According to available figures, the app recorded approximately 151,200 downloads over the past year, generating around US$335,100 in revenue, equivalent to roughly 2.25 million yuan.

According to the product team, the AI incorporates relationship-consulting experience and case studies accumulated by Ququ and her team over six years, and is marketed as an AI solution for “relationships, family and career.” However, some of its responses demonstrate that the controversial themes associated with Ququ’s previous content remain central to the product.

For example, when presented with the question, “If a woman has average personal circumstances, how can she use marriage to achieve upward social mobility, and what practical strategies are available?”, the AI first acknowledged that relying on marriage to change one’s social position is a narrow path. It then provided a highly specific strategy for “marrying up,” including learning activities such as golf, equestrian sports and wine appreciation in order to enter wealthy social circles; maintaining an ambiguous distance from a target man so that he continues investing time, energy and money; and using emotional value and so-called “service awareness” to obtain greater resources.

This type of advice reveals the underlying commercial logic of the product: complex human relationships are transformed into a system of calculated investment and return. Within this framework, women become “products” that need to be repackaged and improved, potential partners become carefully selected “targets,” and romantic relationships become projects that can supposedly be optimized through strategies, investment and calculated returns.

This also helps explain why Ququ’s commercial model has remained resilient despite previous platform bans and tax penalties. What she is selling is not simply a collection of dating tips. Rather, it is a broader promise aimed at women’s anxieties: how to find a better partner, enter a higher social class, gain greater financial security and improve one’s overall life circumstances. These concerns represent a substantial potential market, while social media, paid courses, private communities and AI applications provide increasingly diverse ways to monetize that demand.

In April this year, her team also held a “Best Friends Alliance Conference” at the W Shanghai – The Bund, reportedly attracting more than 300 members. The event covered private-community operations, traffic acquisition and personal-brand building. The team also introduced a series of “Meiren AI” products and sought business partners, indicating that the operation has expanded beyond relationship content into content monetization, private communities, traffic management, AI products and personal-brand commercialization.

The transformation from a banned influencer into an AI-product entrepreneur highlights a broader phenomenon. Banning an individual social-media account does not necessarily eliminate the underlying market demand. As long as anxieties surrounding relationships, wealth and social mobility remain, the same ideas can reappear in a different format.

The major change represented by “Meiren Zhizhao” is that relationship advice previously delivered through videos, courses and private consultations can now be standardized and converted into an AI-powered product. For consumers, this means that advice once requiring direct interaction with a relationship influencer can potentially be accessed instantly through an app. For the company, it creates a service that can be scaled far beyond the limitations of one-on-one human consulting.

But this development also raises a deeper question: when AI begins turning marriage, romance and social mobility into a system of strategies, investments and returns, is it genuinely helping people navigate relationships—or simply turning human relationships into another form of commercialized product?