跨境電商Pandabuy，總部位於杭州，是針對歐美客戶的代購平台，以廉價策略銷售山寨名牌商品而聞名。根據谷歌自2022年7月以來的數據顯示，該網站的搜尋量驚人，甚至超過Nike的空軍一號鞋子。許多知名博主透過開箱Pandabuy的商品來賺取流量，也直接吸引更多民眾下單購買商品。目前，該電商已經被查封，因為被指控銷售仿冒商品。中國警方針對該公司及倉庫進行搜查，最終有30多人被拘留，數百萬包裹被沒收。

在歐美國家販售山寨商品是違法的，主要是因為這些商品通常是侵犯知識產權的行為。知識產權包括商標、專利和版權等，這些權利保護原創者對其產品和品牌的獨有權利。販售山寨商品相當於使用他人的品牌名稱、設計或專利技術，而未經授權，這構成侵權行為。此外，山寨商品的品質通常無法得到保證，可能存在安全隱患，例如使用劣質材料或製造工藝不良，可能對消費者造成損害或傷害。因此，歐美國家通常對販售山寨商品持嚴厲態度，加強執法力度，以保護知識產權和消費者權益。

Cross-border e-commerce platform Pandabuy, headquartered in Hangzhou, is known for its proxy purchasing service targeting European and American customers, selling counterfeit brand-name products at low prices. According to Google data since July 2022, the website's search volume is remarkable, even surpassing that of Nike's Air Force 1 shoes. Many well-known bloggers earn traffic by unboxing Pandabuy's products, directly attracting more people to place orders. Currently, the e-commerce platform has been shut down due to allegations of selling counterfeit goods. Chinese authorities have conducted searches on the company and warehouses, resulting in the detention of over 30 individuals and the confiscation of millions of parcels.

Selling counterfeit goods in European and American countries is illegal mainly because these products often violate intellectual property rights. Intellectual property rights include trademarks, patents, and copyrights, protecting the exclusive rights of creators to their products and brands. Selling counterfeit goods is equivalent to using someone else's brand name, design, or patented technology without authorization, constituting infringement.

Additionally, the quality of counterfeit goods is often unreliable and may pose safety hazards, such as the use of inferior materials or poor manufacturing processes, which could cause harm or damage to consumers. Therefore, European and American countries typically take a strict stance on selling counterfeit goods, strengthening law enforcement efforts to protect intellectual property rights and consumer interests.

照片:DALLE3