駿河屋（Surugaya）是在日本以販售二手商品為主的連鎖店，其專注於動漫、遊戲、音樂、電影、書籍等次文化相關商品，並且因種類豐富和價格實惠而受到廣泛歡迎。成立於1998年4月，並於2001年12月開放加盟。最初以網路商店起家，隨著知名度的提升和顧客需求的增加，逐漸拓展實體店鋪，成為日本宅文化市場中的重要品牌。在2019年的年營收已經突破250億日元，未來將在台灣設點。

主要販售的商品種類繁多，涵蓋動漫周邊商品、遊戲光碟、電玩主機、模型、公仔、同人誌、原畫、古書、電影DVD與藍光光碟、音樂CD、角色商品、雜誌等。特別是許多商品屬於限量版或早已絕版的收藏品，這使得駿河屋對於收藏家和次文化愛好者而言格外具有吸引力。

商品分為全新品和二手品，二手商品在駿河屋的營收中占據非常重要的比例。店內的每件二手商品都經過專業的鑑定和清潔處理，並按照其狀態進行分級，顧客可以清楚地了解商品的實際情況。此外，也因其相對合理的定價而廣受好評，許多顧客能夠以比市場平均價格更低的費用購買到稀有的商品。

其實體店面通路分布在日本的主要城市，例如東京、大阪、名古屋、福岡、靜岡、熊本、京都、千葉、岐阜等地。其中東京的秋葉原是駿河屋重要的據點之一，這裡的實體店鋪不僅規模大，商品種類也十分齊全，吸引大批本地居民與遊客。同樣地，大阪的難波地區也擁有大型的駿河屋店鋪，為關西地區的動漫迷提供便利的購物選擇。除了這些大城市，也逐步將實體店鋪開設至地方城市，讓更多顧客能夠親身體驗其商品與服務。

除了商品銷售，還提供回購服務，讓顧客將自己不再需要的動漫周邊、遊戲、書籍或其他商品出售給店家。在經過店內專家鑑定後，會以公正的價格進行回購，並重新上架銷售。這種循環經濟模式不僅提升資源利用率，還為收藏愛好者提供方便的交易平台。此外，實體店內的氛圍也是其吸引人的一大特色。店內的陳列設計通常以分門別類為主，讓顧客可以快速找到自己感興趣的商品類別。同時，部分店鋪還設有展示區，展出稀有的收藏品或熱門商品，增添購物的趣味性。

總體而言，駿河屋在日本的動漫及次文化市場中扮演著重要的角色。無論是想要尋找珍稀的收藏品，還是希望以合理的價格購買二手商品，都能滿足不同顧客的需求，並提供高質量的購物體驗。

Surugaya is a Japanese retail chain specializing in second-hand goods, primarily focusing on subculture-related products such as anime, video games, music, movies, and books. It is widely popular for its vast selection and reasonable prices. Established in April 1998 and opening for franchising in December 2001, Surugaya initially started as an online store. As its reputation grew and customer demand increased, it gradually expanded into physical retail locations, becoming a major brand in Japan’s otaku culture market. By 2019, its annual revenue exceeded 25 billion yen, with plans to establish locations in Taiwan in the future.

Surugaya offers an extensive range of products, including anime merchandise, video game discs, gaming consoles, model kits, action figures, doujinshi (fan-made comics and novels), original artwork, rare books, movie DVDs and Blu-rays, music CDs, character goods, magazines, and more. Many of these items are limited editions or long out of production, making Surugaya particularly appealing to collectors and subculture enthusiasts.

The store sells both new and second-hand items, with second-hand products playing a crucial role in its revenue. Each pre-owned item undergoes professional appraisal and cleaning, and they are graded according to their condition, allowing customers to clearly understand what they are purchasing. Surugaya is also known for its fair pricing, often allowing customers to acquire rare items at prices lower than the market average.

Surugaya’s physical stores are located in major Japanese cities, including Tokyo, Osaka, Nagoya, Fukuoka, Shizuoka, Kumamoto, Kyoto, Chiba, and Gifu. One of its key locations is in Akihabara, Tokyo, where its large-scale store offers an extensive product lineup, attracting both local residents and tourists. Similarly, in Namba, Osaka, Surugaya operates a major store catering to anime fans in the Kansai region. Beyond these metropolitan areas, the company has been gradually expanding into regional cities, allowing more customers to experience its products and services firsthand.

In addition to selling goods, Surugaya provides a buyback service, where customers can sell their unwanted anime merchandise, games, books, or other items to the store. After expert evaluation, items are repurchased at a fair price and resold, promoting a circular economy that enhances resource utilization while offering collectors a convenient trading platform.

The in-store atmosphere is another appealing aspect of Surugaya. Products are categorized and displayed in an organized manner, making it easy for customers to find items of interest. Some stores also feature special display areas showcasing rare collectibles or trending items, adding an extra layer of excitement to the shopping experience.

Overall, Surugaya plays a significant role in Japan’s anime and subculture market. Whether customers are searching for rare collectibles or looking for affordable second-hand goods, Surugaya caters to a wide range of needs while providing a high-quality shopping experience.