2024年在中國不能碰的行業!
2024年在中國不能碰的行業!
餐飲業:根據2023年的統計,大陸有超過100萬家餐飲業倒閉。其中,快餐店和奶茶店註銷的家數超過40萬,火鍋店註銷超過10萬家。高租金和昂貴的設備使得這個行業的資金門檻相當高,開餐廳的初期資金至少需要百萬台幣。這個行業最賺錢的是招商加盟主,幾乎是穩賺不賠的生意,不管分店的盈虧都可以收到加盟費,透過賣設備跟材料還能賺價差,有些還派員工入駐店收取管理費及各種供應鏈費用。
服裝業:由於產品替換速度快,一年有四季,每季開始前的一兩個月就需要進行採購。如果當季銷售數據不佳,就需要進行折價拍賣,可能產生嚴重虧損。目前有許多跑單幫或是代工廠在網路上都有在販售衣服,而現在消費者的習慣都是網路消費。實體店面的服裝業難以有利潤,除非是大品牌如Uniqlo或Zara。
嬰兒用品店:由於中國人口負成長,許多人在經濟壓力下選擇不結婚或結婚後不生小孩,導致這個產業前景不樂觀。
金融投資:外資逃離速度迅猛,加上不動產市場低迷,民眾急於賣掉手上的房產,導致投資股市的額外資金減少,市場指數中長期呈現空頭趨勢。
Industries to Avoid in China in 2024:
Catering Industry: According to 2023 statistics, over a million catering businesses have closed in mainland China. Among them, the number of closures for fast-food and bubble tea shops exceeds 400,000, and hot pot restaurants exceed 100,000. The high rent and expensive equipment in this industry create a significant financial barrier, with initial capital for opening a restaurant requiring at least one million Taiwanese dollars.
The most profitable aspect of this industry is franchising and recruiting. It is almost a risk-free business, as franchisees receive fees regardless of the profitability of individual outlets. Some even send employees to manage stores, collecting management fees and various supply chain charges.
Apparel Industry: Due to the fast-paced nature of product replacement, with four seasons in a year, purchasing needs to begin one to two months before each season. Poor sales data for a season may lead to substantial losses, especially as many middlemen or contract factories sell clothes online. With consumer habits shifting toward online shopping, physical apparel stores struggle to generate profits unless they are major brands like Uniqlo or Zara.
Baby Products Stores: With China experiencing a negative population growth, many individuals, under economic pressure, are choosing not to marry or have children. This industry's outlook is increasingly bleak.
Financial Investment: Rapid foreign capital outflows, coupled with a stagnant real estate market, have led people to urgently sell their properties. This has resulted in a reduced amount of additional funds for stock market investments, and the market indices are showing a long-term bearish trend.
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