預計於2025年9月2日，萬代將在靜岡縣公開「BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE MUSEUM（BHC PDII MUSEUM）」，這是一座以塑膠模型設計與產業文化為主題的博物館，旨在讓粉絲與消費者能夠更直觀地理解高達模型的誕生過程與工藝背景。這個新館不僅是展示空間，也肩負起品牌形象的鞏固與傳承，將Gunpla打造成日本軟實力的一環。

更重要的是，這座博物館所在地同時也是萬代新工廠的建設基地，預計將於2026 年度正式投入運營。新工廠將配備10台多色成型機、84台單色成型機，並且結合自動導引車（AGV）、天花板輸送台車以及自動化倉庫等尖端設備。這意味著工廠能夠完成從零件成型、組裝、到裝袋、裝箱的完整一站式生產流程。相比傳統工廠，新的自動化產線將大幅提升生產效率，預計整體塑膠模型產能可增加約 35%。對於近年來屢屢出現「搶不到模型」、「市場供不應求」的玩家來說，這無疑是一項具有實質意義的改革。

市場與業界評價方面，外界普遍認為這一計畫顯示出萬代對全球Gunpla市場的重視與信心。隨著高達模型在日本本土與海外的持續熱潮，尤其是在東南亞、北美與歐洲市場，需求遠超預期，甚至在疫情期間因物流與原料問題而一度供貨短缺。新工廠的落成不僅能有效緩解這種供需不平衡，也代表萬代打算透過規模化與自動化來維持產品的穩定供應，避免消費者長期處於「有錢買不到」的尷尬狀態。此外，設立博物館也具有雙重意義。一方面，它提升高達模型的文化價值，讓消費者能將其視為工藝與藝術的結晶，而不僅僅是玩具或收藏品。另一方面，它鞏固粉絲社群的歸屬感，透過沉浸式的展示與教育推廣，讓年輕一代進一步接觸並投入模型製作的世界。這與萬代一直強調的「從玩樂到創造」理念高度契合。

整體而言，此次「博物館＋新工廠」的雙重戰略，既是品牌形象的加值，也是產能升級的實際舉措。對粉絲而言，這不僅是能更快入手 PG、MG、RG、HG 等各系列模型的好消息，更象徵著Gunpla在全球市場將持續擴張，並鞏固其作為塑膠模型領域無可動搖的霸主地位。

On September 2, 2025, Bandai will open the BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE MUSEUM (BHC PDII MUSEUM) in Shizuoka Prefecture. This museum is themed around plastic model design and industrial culture, aiming to give fans and consumers a more intuitive understanding of the creation process and craftsmanship behind Gundam models. The new facility is not only a space for exhibitions but also plays an important role in strengthening and passing on the brand’s legacy, positioning Gunpla as part of Japan’s cultural soft power.

More importantly, the museum is located on the same site as Bandai’s new factory, which is scheduled to officially begin operations in fiscal year 2026. The factory will be equipped with 10 multi-color molding machines and 84 single-color molding machines, alongside advanced facilities such as automated guided vehicles (AGVs), ceiling conveyor systems, and an automated warehouse. This will allow the factory to handle the entire production process in one streamlined flow—from molding and assembly to bagging and packaging. Compared to traditional plants, the new automated production line will significantly improve efficiency, with overall plastic model production capacity expected to increase by about 35%. For fans who have frequently faced shortages and struggled to purchase models due to overwhelming demand, this marks a truly meaningful reform.

From a market and industry perspective, this initiative is widely seen as proof of Bandai’s commitment and confidence in the global Gunpla market. With Gundam models enjoying sustained popularity not only in Japan but also across Southeast Asia, North America, and Europe, demand has far exceeded expectations. During the pandemic, logistics and raw material shortages even led to supply constraints. The completion of this new factory will help ease such supply-demand imbalances and reflects Bandai’s plan to rely on large-scale and automated production to ensure stable product availability, avoiding the frustrating “money but nothing to buy” situation for consumers.

Furthermore, the establishment of the museum carries a dual significance. On one hand, it elevates the cultural value of Gundam models, framing them as works of craftsmanship and art rather than mere toys or collectibles. On the other hand, it strengthens community ties among fans, offering immersive exhibitions and educational programs that encourage younger generations to engage with and explore the world of model building. This aligns perfectly with Bandai’s long-standing philosophy of evolving “from play to creation.”

Overall, the “museum + factory” dual strategy represents both an enhancement of the brand’s image and a practical upgrade in production capacity. For fans, this means quicker access to model lines such as PG, MG, RG, and HG, while also symbolizing Gunpla’s continued expansion in the global market and its firm dominance as the undisputed leader in the plastic model industry.