中國新能源車企在澳洲市場面臨的合規與競爭問題
這則新聞報導涉及中國新能源車企在澳洲市場面臨的合規與競爭問題,影響層面涵蓋企業、消費者及整個售後維修生態。2025年9月,比亞迪、極氪、小鵬、smart與零跑五家中國新能源車企,被澳大利亞競爭與消費者委員會(ACCC)指控未依規公開維修數據,涉嫌形成維修市場的壟斷,可能面臨高達合計5000萬澳元(約合人民幣4700萬元)的罰款。
這起事件的法律背景可追溯至澳大利亞自2022年7月1日施行的《機動車服務與维修信息制度》(MVIS)。該制度要求車企在新車上市當天,必須向官方平台AASRA公開包括診斷軟體、技術參數等核心維修數據,並以公平市價供獨立維修商訂閱。這項規定的初衷在於打破車企對售後維修資訊的壟斷,保障消費者維修選擇權及維修市場競爭環境。
被指控的五家車企,被認為未能及時或完整上傳相關數據,導致獨立維修商無法正常提供維修服務,迫使消費者只能依賴官方高價維修渠道。ACCC指出,每項違規行為的最高罰款可達1000萬澳元,因此五家車企合計面臨的潛在最高罰款可能達5000萬澳元。
針對指控,各車企的回應有所不同。比亞迪承認其平台鏈接存在錯誤,並解釋因內部渠道整合而導致數據滯後;極氪、小鵬則表示正在開發合規的維修數據入口,以符合澳洲法規;零跑則未對指控作出回應。
對消費者而言,數據未公開的直接後果是維修成本上升、等待時間延長及客服效率下降。部分車主抱怨官方渠道價格過高且服務效率低下。這也暴露出中國新能源車企在海外市場擴張時存在的“重銷售、輕售後”問題,提醒國內新能源汽車企業在推動海外市場時必須重視售後合規與維修服務體系建設。
從行業角度看,爭議主要集中在車企以“安全風險”為由控制核心維修數據,但這一做法被質疑實際上形成了變相壟斷。獨立維修商因技術壁壘,往往陷入“修不了、不敢修”的困境,使得消費者選擇權受限,也引發外界對新能源汽車售後服務公平性的討論。此案例不僅具有法律意義,也為全球新能源汽車行業提供了關於合規、維修市場公平競爭的警示。
This news report concerns Chinese new energy vehicle (NEV) companies facing compliance and competition issues in the Australian market, with impacts spanning enterprises, consumers, and the entire after-sales service ecosystem. In September 2025, five Chinese NEV companies—BYD, Zeekr, XPeng, smart, and Leapmotor—were accused by the Australian Competition and Consumer Commission (ACCC) of failing to disclose repair data in accordance with regulations, allegedly creating a monopoly in the repair market. They could face a combined maximum fine of AUD 50 million (approximately RMB 47 million).
The legal background of this incident traces back to Australia’s Motor Vehicle Service and Repair Information System (MVIS), which came into effect on July 1, 2022. This system requires automakers to publicly disclose core repair data—including diagnostic software and technical parameters—on the official AASRA platform on the day a new vehicle is launched. The data must also be available to independent repairers at a fair market price. The purpose of this regulation is to break the automakers’ monopoly over after-sales repair information, ensuring consumer choice and maintaining a competitive repair market.
The five accused automakers are said to have failed to upload relevant data in a timely or complete manner, preventing independent repairers from providing normal services and forcing consumers to rely on costly official channels. The ACCC noted that the maximum fine for each violation is AUD 10 million, meaning the five companies together could face a total potential fine of AUD 50 million.
The companies’ responses varied. BYD admitted that there was an issue with platform connectivity, explaining that internal channel integration caused delays in data. Zeekr and XPeng stated that they are developing compliant repair data portals to meet Australian regulations. Leapmotor did not respond to the allegations.
For consumers, the immediate consequences of data withholding include higher repair costs, longer waiting times, and lower customer service efficiency. Some vehicle owners complained that official channels are expensive and inefficient. This incident also exposes a “sales-focused, after-sales-light” shortcoming of Chinese NEV companies in overseas markets, highlighting the importance of establishing compliant after-sales and repair service systems when expanding abroad.
From an industry perspective, the controversy centers on automakers citing “safety risks” as a reason to control core repair data, but this approach is criticized as a form of hidden monopoly. Independent repairers face technical barriers, often finding themselves in a “cannot repair, dare not repair” situation, limiting consumer choice. The case has legal significance and also serves as a warning to the global NEV industry about the importance of compliance and fair competition in the repair market.
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