2025年9月25日，為期四天的東京電玩展（Tokyo Game Show, TGS 2025）在日本千葉縣幕張展覽館隆重開幕。本屆展會以「無限遊樂場」為主題，共吸引來自46個國家和地區的772家參展商，設置了4083個展位，預計將迎來超過30萬名觀眾，創下歷史新高。作為亞洲規模最大的遊戲展覽，TGS不僅展示主機巨頭之間的技術較量，也為獨立開發者提供試驗創意的舞台，全面呈現遊戲產業的多元生態與未來發展趨勢。

近年來，隨著遊戲宣傳與市場影響力日益重要，TGS逐漸成為手機遊戲廠商必爭之地。尤其是海外廠商，特別是中國與韓國的大型遊戲公司頻繁參展，使得日本本土廠商在國際競爭中略顯尷尬。本屆展會的競爭程度遠超往屆，不僅有各大廠商當下最具營收的主力作品亮相，更有許多新遊戲首次公開，這些作品極有可能成為未來市場上的明星產品。

本屆展會呈現出幾個顯著特點。首先，主機遊戲依然是焦點，索尼、任天堂等大廠展示最新技術、遊戲內容與互動體驗，吸引大量玩家和媒體關注。其次，手機遊戲與跨平台遊戲的展示規模明顯提升，來自中國的騰訊、網易、完美世界、鷹角網絡，以及韓國的NC、網石、笑門等公司紛紛亮相，帶來創新玩法和高品質畫面，顯示出亞洲市場的競爭日趨激烈。此外，獨立開發者區域成為新亮點。小型工作室展示許多具有實驗性和藝術性的遊戲作品，這些遊戲雖然規模不大，但創意十足，常常帶來意想不到的玩法和視覺體驗，反映出整個遊戲產業從商業競爭到文化創新兼容並蓄的特質。

綜合來看，TGS 2025不僅是一場遊戲展示盛會，更是亞洲遊戲市場競爭格局的縮影。無論是技術前沿的主機大作、創意十足的獨立遊戲，還是新興市場的明星手機遊戲，都在此匯聚、碰撞與比拼，預示著未來幾年遊戲產業的發展方向與新趨勢。這場盛會對玩家、開發者以及投資者而言，都具有不可忽視的重要意義。

On September 25, 2025, the four-day Tokyo Game Show (TGS 2025) officially opened at the Makuhari Messe in Chiba, Japan. This year’s exhibition, themed “Infinite Playground,” attracted 772 exhibitors from 46 countries and regions, featuring 4,083 booths and expecting over 300,000 visitors, setting a new historical record. As Asia’s largest gaming expo, TGS showcases not only the technological competition among console giants but also provides a platform for independent developers to experiment with creative ideas, offering a comprehensive view of the gaming industry’s diverse ecosystem and future trends.

In recent years, with the growing importance of game promotion and marketing, TGS has become a critical battleground for mobile game companies. Overseas companies, particularly major developers from China and South Korea, have been highly active, highlighting the intense competition Japanese companies face on their home turf. The level of competition at this year’s show has far surpassed previous editions, with exhibitors presenting both their current top-grossing titles and a lineup of new games that could become the next major hits in the market.

This edition of TGS demonstrates several notable trends. Console gaming remains a central focus, with industry giants like Sony and Nintendo showcasing the latest technologies, gameplay experiences, and interactive features, drawing large audiences and media attention. Mobile and cross-platform games also saw increased presence, with Chinese companies such as Tencent, NetEase, Perfect World, and Eaglehorn Network, alongside Korean developers like NCSoft, Netmarble, and Smilegate, debuting innovative gameplay and high-quality graphics, highlighting the intensifying competition in the Asian market.

The indie developer section also emerged as a highlight. Smaller studios presented experimental and artistic titles that, while modest in scale, offered highly creative gameplay and unique visual experiences, reflecting the industry’s balance between commercial competition and cultural innovation.

Overall, TGS 2025 is more than just a game showcase—it is a microcosm of the Asian gaming market. From cutting-edge console blockbusters and imaginative indie games to emerging mobile titles poised to become stars, the event brings together diverse projects for exhibition, interaction, and competition. It signals the development direction and emerging trends in the gaming industry for the coming years, making it a significant event for players, developers, and investors alike.