中國互聯網產業的衰退與再起

2025-10-24

早在2014年,中國科技行業的格局便呈現出鮮明的“BAT時代”特徵:阿里巴巴、百度與騰訊三家巨頭的市值遠超其他公司,反映出移動互聯網紅利期的真實戰況。當時,阿里巴巴憑藉電商帝國主導市場,騰訊則依靠社交平台與遊戲生態系統牢牢掌握流量入口,而百度則以搜索引擎為核心,形成了完整的流量與廣告生態。這三家公司在各自領域的強勢布局,使得中國科技行業幾乎被其牢牢掌控。

2020年至2022年間,疫情初期的數字化加速為科技公司帶來短暫的市值暴漲。然而,隨之而來的反壟斷調查和數據監管風暴,對行業造成重大衝擊,科技巨頭的市值大幅縮水。例如,阿里巴巴市值從峰值大幅下跌至約1630億美元,騰訊則跌至約2740億美元,京東、美團、小米等公司也都受到波及。這一時期,市場結構和投資信心均受到挑戰,過去BAT主導的格局受到前所未有的衝擊。

自2023年起,中概股市值開始集體反彈,但行業格局已經發生明顯變化。過去由百度、阿里、騰訊三家主導的“BAT時代”正式結束,取而代之的是更多玩家參與競爭、層級更加分散的新格局。拼多多、美團、小米等新興挑戰者快速崛起,打破了三巨頭對行業的絕對統治,使市場競爭更加充分、格局更加碎片化。

進入2024年,隨著中國經濟逐步復甦與政策支持,中概股市值持續回升。展望2025年,中國科技公司在AI領域的投資預計達到320億美元。阿里巴巴的Qwen迭代、騰訊加大對元宇宙與AI的投入、小米汽車及AI眼鏡的推出,都為中國科技行業注入新的動能。然而,地緣政治摩擦仍在持續,國內人口老齡化與消費疲軟尚未明顯改善,這些因素對內需形成抑制,也使科技巨頭的AI發展及以美團為代表的本地服務類公司增長有所放緩。

從高速擴張到韌性復甦,中國科技巨頭正在重新排位。隨著技術與流量集中優勢逐步褪去,傳統搜索、電商和社交的“賽道壁壘”是否能繼續穩固,成為行業關注的焦點。同時,移動互聯網的深化、下沉市場的爆發以及新消費需求的崛起,使AI成為重塑全行業的重要力量。中國科技行業也正從“三家獨大”轉向“多強並存”,AI與國際化將長期成為科技巨頭競爭的核心戰場。

更值得關注的是,還有一些未上市的巨無霸公司,如字節跳動、小紅書、螞蟻集團等,在中國科技生態中擁有舉足輕重的地位。這意味著中國科技江湖格局可能永遠不會固定,競爭更加充分且瞬息萬變,誰能在AI、國際化和新消費市場中占據先機,將決定未來中國科技行業的領導地位。

As early as 2014, the Chinese tech industry was dominated by the so-called “BAT era,” led by Baidu, Alibaba, and Tencent. These three giants held market valuations far above other companies, reflecting the true state of the mobile internet boom. Alibaba built a commanding e-commerce empire, Tencent dominated social media and gaming ecosystems, and Baidu controlled search and traffic entry points. Their stronghold in their respective sectors made them nearly unchallenged leaders in the Chinese tech landscape.

Between 2020 and 2022, the early stages of the COVID-19 pandemic accelerated digital adoption, temporarily boosting the valuations of tech companies. However, this surge was short-lived, as a wave of antitrust investigations and data regulations caused major declines. Alibaba’s market value, for instance, fell to approximately $163 billion from its peak, while Tencent dropped to around $274 billion. Other players like JD.com, Meituan, and Xiaomi were also impacted. This period marked a significant disruption in the BAT-dominated structure, testing market confidence and the industry’s resilience.

Starting in 2023, Chinese tech stocks began to rebound, but the landscape had fundamentally shifted. The era of absolute dominance by Baidu, Alibaba, and Tencent had ended, giving way to a more fragmented and competitive ecosystem. Rising challengers such as Pinduoduo, Meituan, and Xiaomi broke the three giants’ monopolistic hold, creating a market with more competition and layered hierarchies.

 

By 2024, with China’s gradual economic recovery and supportive policies, the market valuations of Chinese tech companies continued to rise. Looking toward 2025, investments in AI across Chinese tech firms are projected to reach $32 billion. Key initiatives include Alibaba’s Qwen AI iteration, Tencent’s increased investment in the Metaverse and AI, and Xiaomi’s ventures into AI glasses and smart cars, injecting fresh momentum into the industry. Nevertheless, ongoing geopolitical tensions, domestic population aging, and sluggish consumer demand continue to restrain internal growth, slowing both AI development among tech giants and the expansion of local service companies represented by Meituan.

From rapid expansion to resilient recovery, Chinese tech giants are undergoing a strategic realignment. As the advantages of concentrated technology and traffic gradually diminish, the long-term defensibility of traditional “track barriers” in search, e-commerce, and social media is under scrutiny. Meanwhile, the deepening of mobile internet, growth in lower-tier cities, and emerging consumer demands have made AI a transformative force across industries. The sector is transitioning from a “three-company monopoly” to multiple strong players coexisting, with AI and internationalization forming the long-term battlegrounds for competitive advantage.

Equally notable are unlisted tech powerhouses such as ByteDance, Xiaohongshu, and Ant Group, which continue to wield significant influence in China’s technology ecosystem. This underscores that the Chinese tech landscape is far from static; competition remains intense and fluid, and the companies that seize opportunities in AI, international expansion, and new consumer markets are likely to determine the future leadership of the industry.