海底撈旗下全新壽司品牌“如鮨壽司”於近期在杭州正式開業，這也是該品牌的全國首家門店。海底撈在財報中顯示，2025年上半年淨利潤下降13.7%，因此開始加速佈局多元餐飲賽道，孵化多個“平價”品牌，“如鮨壽司”正是其中的重要嘗試。開業後，該店週末單日接待人次達到800至1000人，翻台率最高可達8輪，迅速引發市場關注。

“如鮨壽司”主打“高質價比+平價精緻感”，精准滿足杭州年輕群體對品質與性價比的雙重需求。其作為海底撈“紅石榴計畫”的關鍵佈局，旨在探索輕社交、一人食和小型聚餐等新興消費場景。業內人士認為，憑藉海底撈在供應鏈管理與多門店運營上的優勢，“紅石榴計畫”為餐飲行業提供了“經驗複用+場景創新”的參考範例。

門店選址于杭州市錢塘區龍湖金沙天街，面積超過500平方米，擁有56張桌位，包括1-2人的卡座、4人和6人餐桌，並設有3間獨立包間。裝修風格以木色與米色為主，牆面點綴雲紋和波浪元素，營造出舒適雅致的用餐氛圍。

在產品方面，“如鮨壽司”提供超過200款SKU，涵蓋壽司、刺身、麵食、甜品與飲品等。壽司種類包括握壽司、手卷、炙燒壽司等，核心食材以挪威三文魚、赤蝦、甜蝦和金槍魚為主，並通過冷鏈直送保證新鮮現制。門店負責人表示，依託海底撈供應鏈優勢，採用“優質本土供應商+全球直采”模式，確保食材高品質。價格方面，菜品分為8元、9.9元、15元、19.9元及28元五檔，主力產品集中在9.9元和15元區間，突出高性價比和精緻感。刺身方面提供甜蝦刺身、北極貝刺身等，炸物如天婦羅、章魚塊，甜品包括純厚牛乳霜淇淋、巧克力霜淇淋和焦糖布丁等十餘種選擇。

在用餐體驗上，“如鮨壽司”堅持“鮮切、即煮、現炸”的理念。，自開業以來已有回頭客，部分顧客到店5至6次。門店特別設置一人友好型座位和雙人卡座，採用格擋式設計，以提升用餐的私密性與舒適度，為年輕消費者提供既高質又親民的就餐體驗。總體來看，“如鮨壽司”不僅是海底撈多元化戰略的重要落子，也是其在輕社交、小聚餐及單人用餐新興消費場景上的一次創新嘗試，標誌著海底撈在平價精緻餐飲市場的進一步佈局。

Haidilao’s new sushi brand, “Ru Sushi” (如鮨寿司), has officially opened its first store in Hangzhou, marking the brand’s nationwide debut. Amid a reported 13.7% decline in Haidilao’s net profit in the first half of 2025, the company has been accelerating its expansion into diversified dining, launching multiple “affordable” brands, with “Ru Sushi” being a key initiative. Since opening, the store has quickly attracted attention, welcoming 800 to 1,000 customers on weekends with a maximum table turnover of eight rounds per day.

“Ru Sushi” emphasizes “high quality at an affordable price with refined experience”, targeting young consumers in Hangzhou who seek both premium taste and cost-effectiveness. The brand is a central component of Haidilao’s “Pomegranate Plan”, which explores new dining scenarios such as light social gatherings, solo dining, and small group meals. Industry analysts note that leveraging Haidilao’s supply chain and multi-store management expertise, the Pomegranate Plan provides a replicable model for experience and scene innovation in the restaurant industry.

The Hangzhou store is located in Longhu Jinsha Tianjie, Qiantang District, covering over 500 square meters. It has 56 seats, including 1-2 person booths, 4- and 6-person tables, and three private rooms. The interior design features wood and beige tones, with cloud and wave patterns on the walls, creating a warm and elegant dining environment.

The menu offers over 200 SKUs, spanning sushi, sashimi, noodles, desserts, and beverages. Sushi varieties include nigiri, hand rolls, and aburi sushi, using Norwegian salmon, red shrimp, sweet shrimp, and tuna as core ingredients, delivered via cold-chain logistics to ensure freshness. According to store management, the brand relies on Haidilao’s supply chain advantage, combining quality local suppliers with global sourcing; for example, Norwegian salmon is delivered whole through cold chain for on-demand preparation. Prices range from 8, 9.9, 15, 19.9, to 28 yuan, with the main offerings concentrated in the 9.9 and 15 yuan range, emphasizing value for money and refined quality. Sashimi offerings include sweet shrimp and Arctic surf clams, while fried items feature tempura and octopus pieces. Desserts include rich milk ice cream, chocolate ice cream, and caramel pudding, among others.

Regarding dining experience, “Ru Sushi” follows a “fresh-cut, made-to-order, freshly fried” approach. Store manager Mr. Sun noted that the store has already seen repeat customers, some visiting five to six times since opening. The store is designed to be solo-diner friendly, with individual booths and two-person tables featuring partitioned layouts for enhanced privacy and comfort, catering to the young consumer preference for a high-quality yet affordable dining experience.

Overall, “Ru Sushi” represents a significant step in Haidilao’s diversification strategy, innovating in emerging consumption scenarios such as light social gatherings, small-group meals, and solo dining. It also demonstrates the company’s continued efforts to expand into affordable yet refined culinary experiences.