據哥倫比亞媒體報導，事發地點位於卡利市（Cali）的一間當地酒吧，這場活動原本是由店家舉辦的「挑戰賽」——參賽者需在十分鐘內喝完六輪烈酒，最快完成者可獲得現金獎勵約1.2萬台幣（約合40萬哥倫比亞披索）。活動當晚吸引不少年輕人參加，現場氣氛高昂，許多觀眾甚至拍攝影片上傳至社交平台。

這名年僅21歲的女子María José Ardila在朋友的慫恿下報名參賽。據目擊者表示，她一開始情緒輕鬆，邊笑邊喝，但到第四輪時臉色開始發白、呼吸急促。當她喝下第六杯後，明顯出現不適反應，嘴裡斷斷續續地說出一句：「味道糟透了（It tastes terrible）。」隨後，她突然失去意識、倒地不起。

現場工作人員與參賽者一度以為她只是醉倒，直到數分鐘後女子毫無反應，才緊急撥打急救電話。救護人員到場後試圖進行急救，但女子因急性酒精中毒導致呼吸與心跳停止，送醫後宣告不治。

警方事後封鎖現場並展開調查，確認該活動由酒吧自行主辦，未經任何官方批准，也未設立醫療監護或安全限制。主辦方目前正面臨刑事調查，可能涉及「過失致死」與「危害公共安全」等罪名。當地檢方指出，根據初步化驗，女子體內酒精濃度極高，屬於「致命級別」，遠超人體可承受上限。

此事件在哥倫比亞社會引發巨大震撼。許多網友痛批店家為了吸引顧客而設下「以命換錢」的挑戰，更有人憤怒指出這是以娛樂之名掩蓋的社會悲劇。部分媒體評論認為，哥倫比亞部分地區的酒吧與夜店長期利用「酒精挑戰」與「快閃比賽」吸引年輕人，卻缺乏安全監管與法律約束。

女子的家人在接受訪問時悲痛表示，她只是想「和朋友玩一玩」，沒想到卻再也沒有回家。母親哭著說：「我希望這成為最後一次，有人為了一點錢和虛榮而失去生命。」哥倫比亞當局已宣布將針對類似活動進行全面整頓，嚴懲任何以競飲、極限挑戰為名舉辦的商業行為。專家也呼籲政府加強教育宣導，讓年輕人了解短時間大量飲酒的致命風險，避免悲劇重演。

整起事件的結尾充滿諷刺與悲哀：那一句「味道糟透了」，成女子留在人世間的最後一句話，也成為哥倫比亞社會對酒精挑戰文化的沉痛警鐘。

A shocking incident occurred in Colombia where a young woman tragically died after participating in an extreme drinking challenge. The contest, which offered a prize of approximately 13,000 New Taiwan dollars (about 400 U.S. dollars), required participants to consume six rounds of strong alcoholic beverages within just ten minutes.

According to witnesses, the woman—María José Ardila who appeared to be in her twenties—initially seemed confident as she joined the challenge at a local bar known for its viral “drink till you win” competitions. However, as the rounds continued, she began showing signs of distress. Before collapsing, she reportedly muttered her final words: “It tastes awful.” Moments later, she lost consciousness and fell to the ground.

Emergency responders were immediately called, but despite efforts to revive her, she was pronounced dead shortly after arriving at the hospital. Preliminary reports suggest that she may have suffered from acute alcohol poisoning due to excessive and rapid consumption of liquor.

The incident has triggered public outrage in Colombia, with many criticizing the bar for promoting reckless drinking behavior purely for entertainment and profit. Authorities have since launched an investigation into the establishment’s management and the legality of such contests, as they may have violated public safety regulations.

Health experts have also used this tragedy as a reminder of the dangers of binge drinking, warning that consuming large amounts of alcohol in a short time can lead to heart failure, respiratory arrest, or death. The event has reignited national debate about the responsibility of bars and event organizers in preventing alcohol-related fatalities.