近日，濟南及多地知名咖啡連鎖品牌85度C迎來大規模閉店潮，引發消費者與業界廣泛關注。這家在中國經營已超過13年的老店，曾經因人氣火爆而出現“擠都擠不進去”的盛況，如今卻不得不結束營業，顯示出其在市場競爭中的困境。

今年十月中旬開始，福州地區的85度C門店陸續關閉。根據官方公告，位於台江區的萬科店已於2025年10月24日停止營業，公告中提醒消費者，如果手中有未使用的會員卡券或訂單，可以前往周邊其他門店進行核銷。此前，包括福州信和店、富力中心店、首山店、南站陽光店、馬尾店以及新華都恒升中心店等均已關閉。據統計，目前福州地區的85度C門店僅剩16家，主要分布在晉安區，如福州華林二店、東二環泰禾店、大名城店及泰禾店等。同時，杭州、上海、南京等地也陸續傳出閉店消息，顯示這次調整規模相當大。

業界分析指出，85度C此次大規模調整並非偶然，而是市場競爭壓力加大的結果。在咖啡市場，面對瑞幸咖啡等新興品牌的強勢進攻，85度C無論在產品品質、口味體驗，還是性價比方面都顯得不具優勢。與此同時，消費者對新型咖啡體驗和品牌潮流的追求也加劇了傳統連鎖品牌的壓力。長期來看，85度C門店持續閉店，反映了其在品牌更新、產品創新及市場策略上的挑戰，亦顯示出中國咖啡市場競爭日益激烈、優勝劣汰的趨勢。

整體而言，85度C的閉店事件既是企業自身經營策略調整的結果，也折射出中國咖啡市場格局的變化。對消費者而言，曾經擁擠的熱門門店如今關門停業，帶來懷舊感的同時，也提醒品牌需要不斷創新以適應快速變化的市場環境。

Recently, 85°C, a well-known coffee chain with over 13 years of history in China, has been undergoing a large-scale closure of stores in Jinan and other cities, drawing widespread attention from both consumers and industry observers. Once so popular that customers would line up just to enter, some of these long-standing outlets are now shutting down, highlighting the brand’s growing challenges in a competitive market.

Starting in mid-October 2025, several 85°C stores in Fuzhou began closing. According to official announcements, the Vanke store in Taijiang District ceased operations on October 24, 2025. Customers were advised that any unused membership cards or vouchers could be redeemed at nearby stores. Prior closures included the Xinhua Trust Store, R&F Center Store, Shoushan Store, South Station Sunshine Store, Mawei Store, and Xinhua Hengsheng Center Store. Currently, only 16 85°C stores remain in Fuzhou, primarily in the Jin’an District, including Fuzhou Hualin No. 2, East Second Ring Taihe, Damingcheng, and Taihe stores. At the same time, closure reports have also emerged from cities such as Hangzhou, Shanghai, and Nanjing, indicating that this is a large-scale restructuring.

Industry analysts suggest that these closures are not coincidental but a response to mounting market pressure. In China’s coffee market, 85°C faces fierce competition from emerging brands such as Luckin Coffee. The chain struggles to compete in terms of product quality, taste experience, and cost-effectiveness. Moreover, changing consumer preferences for trendy and innovative coffee experiences have intensified the pressure on traditional chain brands. The continued closures of 85°C stores reflect challenges in brand renewal, product innovation, and market strategy, highlighting the increasingly competitive and survival-driven nature of China’s coffee industry.

Overall, the closure of 85°C stores is both a result of the company’s strategic adjustments and a reflection of the shifting landscape of the Chinese coffee market. For consumers, the shutdown of once-crowded popular stores evokes nostalgia but also serves as a reminder that brands must continuously innovate to adapt to a rapidly changing market environment.