近日，抖音平台宣布一項備受關注的新規定，引起不少網友的熱議與討論。根據最新消息，自2026年1月1日起，抖音的「團播」功能將正式關閉美顏效果。官方表示，此舉主要是因為目前部分團播的美顏功能過度使用，導致主播的身材比例和面貌被嚴重扭曲，出現明顯不真實的情況，與觀眾所期望的現實形象產生差距。

所謂「團播」，通常是指多人同時在線進行直播的形式，多數是具有大型舞台效果的主播，或是參與官方活動的直播節目，因此容易出現過度美顏的情況。公告中同時指出，目前此政策僅針對團播，個人主播暫時不受影響，這意味著個人直播仍可使用美顏功能。然而，一些主播擔憂，個人美顏功能也可能會在未來被限制，屆時整個平台將逐步實行無美顏直播，這將對抖音上大量依賴美顏吸引觀眾的女主播造成巨大衝擊。

網友和主播的討論中，不少人認為，抖音上的美顏功能過於強大，能夠真實面對觀眾的人寥寥無幾。如果全面取消美顏，將導致許多主播無法維持現有的觀眾群和收入，甚至有人戲稱，未來95%的女主播可能會因此失業。這一政策的出台，不僅反映了平台對直播內容真實性的重視，也引發了對網絡直播生態、主播依賴美顏功能的討論。

整體而言，抖音的新規定既是對過度美化現象的矯正，也可能對主播行業格局和直播內容風格產生深遠影響，平台將如何平衡真實性與娛樂性，仍是業界和用戶關注的焦點。

Recently, TikTok announced a widely discussed new policy that has drawn considerable attention from users. According to the latest information, starting from January 1, 2026, the beauty filter feature will be officially disabled for “group live streams” on the platform. The official explanation is that many group broadcasts have been excessively using beauty filters, resulting in distorted body proportions and facial features that are significantly unrealistic, diverging from viewers’ expectations of authenticity.

“Group live streams” typically refer to broadcasts involving multiple hosts simultaneously, often with large-scale stage effects or official event participation. These types of streams are more prone to overusing beauty filters. The announcement also clarified that this policy currently only applies to group live streams; individual broadcasters are not affected for now, meaning personal live streams can still use beauty filters. However, some broadcasters have expressed concern that individual beauty filters might also be restricted in the future, which could eventually lead to a platform-wide implementation of filter-free live streaming, potentially having a major impact on female broadcasters who rely heavily on these features.

Among netizens and streamers, many have noted that TikTok’s beauty filters are extremely powerful, and very few hosts are able to face their audience without them. If beauty filters are completely removed, a large number of broadcasters may struggle to maintain their audience and income. Some have jokingly suggested that as many as 95% of female streamers could lose their livelihoods as a result. This policy reflects the platform’s increasing emphasis on the authenticity of live content and has sparked discussions about the dependence on beauty filters within the streaming industry.

Overall, TikTok’s new rule aims to curb excessive beautification, but it could also have far-reaching effects on the landscape of live streaming and the style of broadcast content. How the platform balances authenticity with entertainment value will remain a key focus for both industry observers and users.