目前寶可夢卡牌市場的熱度，明顯集中在《朱／紫》（Scarlet & Violet）世代相關產品之上，這一波熱銷並非偶然，而是由遊戲規則更新、卡牌設計革新以及情懷與收藏價值交織所共同推動的結果。隨著ex卡系統正式成為對戰核心，加上插畫品質全面升級，《朱／紫》系列已成為近年卡牌市場最具話題性與銷量表現的主力。

在眾多《朱／紫》系列商品之中，高級擴充包與強化擴充包尤為受到玩家與收藏族群的追捧。其中，《高級擴充包「閃色寶藏 ex」》可說是掀起市場熱潮的代表作。該系列大量收錄異色（Shiny）寶可夢，不僅涵蓋新世代角色，也包含多隻歷代高人氣寶可夢，使其同時滿足對戰玩家與純收藏者的需求。異色寶可夢長年被視為寶可夢卡牌中的夢幻題材，只要集中出現在同一系列，幾乎必然引發搶購與長期價格支撐。

另一個銷量與討論度極高的系列，則是《強化擴充包「寶可夢卡牌151」》。這一系列以初代關都地區的151隻寶可夢為主題，精準擊中老玩家與中生代收藏族群的情感記憶。許多玩家即便不再積極參與對戰，仍願意為了童年回憶入手整盒卡包。加上該系列在插畫與稀有卡設計上誠意十足，使得「151」不僅在發售初期爆量，至今仍維持穩定的市場需求。

《激狂駭浪》則代表另一種受歡迎模式。它並非完全依賴情懷，而是以屬性主題與實戰強度吸引玩家，尤其受到偏好水屬性戰術與特定寶可夢的對戰玩家青睞。這類系列雖然在話題性上略低於異色或情懷包，但因為卡片實用性高，往往能在卡牌對戰圈中形成長尾銷售。

即使市場主流已進入《朱／紫》世代，部分較舊的大型擴充包依然保有相當影響力，例如《天地萬物 VSTAR》。這類產品的單卡價值與收藏熱度，使其在二級市場中持續被關注，顯示寶可夢卡牌並非單純「新包取代舊包」，而是形成層次分明的市場結構。

整體而言，寶可夢卡牌能維持高銷量，核心原因仍來自多重因素的疊加。高人氣寶可夢與異色題材持續刺激購買慾望，ex卡與新戰術讓對戰環境保持新鮮感，而Art Rare、SAR等高品質插畫卡則讓卡牌具備接近藝術品的收藏屬性。再加上寶可夢本身橫跨世代的龐大粉絲基礎，使整個市場即使在景氣波動下，仍能維持強勁動能。

若想掌握最新熱門產品，持續關注寶可夢卡牌官方亞洲網站的新品資訊，以及各大卡牌店與行情網站的銷售排行與價格走勢，仍是最實際的方法。綜合目前市場表現來看，想入手高銷量、保值性與話題性兼具的產品，從《朱／紫》系列中的《閃色寶藏 ex》與《寶可夢卡牌151》著手，依然是最穩妥、也最符合市場趨勢的選擇。

At present, the hottest Pokémon Trading Card Game products on the market are clearly concentrated around the Scarlet & Violet era. This surge in popularity is not accidental, but rather the result of several factors coming together, including updates to the game system, innovations in card design, and the powerful combination of nostalgia and collectible value. With Pokémon ex cards firmly established as the core of competitive play and overall illustration quality reaching a new level, the Scarlet & Violet series has become one of the most talked-about and best-selling generations in recent years.

Among the many Scarlet & Violet products, High-Class Packs and Enhanced Expansion Packs have proven especially attractive to both players and collectors. One standout example is the High-Class Pack “Shiny Treasure ex”, which can be seen as the driving force behind the current market boom. This set features a large number of Shiny Pokémon, covering both new-generation creatures and many long-time fan favorites. As a result, it appeals simultaneously to competitive players and pure collectors. Shiny Pokémon have long been regarded as a dream theme within the Pokémon TCG, and whenever they are heavily featured in a single release, strong demand and long-term price support almost inevitably follow.

Another series with exceptionally high sales and discussion is the Enhanced Expansion Pack “Pokémon Card 151.” Centered on the original 151 Pokémon from the Kanto region, this set precisely targets the emotional connection of veteran players and middle-aged collectors. Many fans who are no longer actively playing the game are still willing to purchase packs purely for nostalgia. Combined with the set’s high-quality illustrations and well-designed rare cards, “151” achieved explosive sales at launch and continues to enjoy steady demand in the market today.

Raging Surf represents a different but equally successful model. Rather than relying primarily on nostalgia, it attracts players through a clear attribute theme and strong competitive utility, especially among those who favor Water-type strategies or specific Pokémon. While such sets may generate slightly less mainstream hype than Shiny or nostalgia-focused releases, their practical value in actual gameplay often allows them to achieve sustained, long-term sales.

Even as the market’s main focus shifts toward the Scarlet & Violet era, certain older large-scale expansion sets still retain significant influence. Products like VSTAR Universe continue to draw attention in the secondary market due to the value and popularity of individual cards, demonstrating that Pokémon TCG does not simply discard older sets as new ones appear. Instead, the market has developed a layered structure in which multiple generations coexist.

Overall, the Pokémon TCG’s ability to maintain strong sales comes down to the combined effect of several key elements. High-popularity Pokémon and Shiny themes consistently stimulate purchasing desire, powerful ex cards and new strategies keep the competitive environment fresh, and premium illustration rarities such as Art Rare and SAR elevate cards to near art-collectible status. On top of that, Pokémon’s massive, multi-generational fan base ensures that the market remains resilient even amid broader economic fluctuations.

For those looking to keep up with the latest popular products, regularly checking the official Pokémon TCG Asia website for new releases, as well as following sales rankings and price trends from major card shops and market-tracking sites, remains the most practical approach. Based on current market performance, if your goal is to acquire Pokémon cards that combine strong sales, value retention, and discussion buzz, starting with Scarlet & Violet products such as “Shiny Treasure ex” and “Pokémon Card 151” is still the most reliable and market-aligned choice.