任天堂在手機遊戲市場上的布局主要是將旗下經典遊戲系列與手機特性結合，推出多款兼具原作風格與行動裝置玩法的手遊產品。不僅延續原本遊戲的核心魅力，也融入手機端特有的操作方式與營收模式，如抽卡系統、休閒玩法以及社交互動，讓玩家能隨時隨地體驗任天堂經典IP的樂趣。

在主要手遊作品中，《聖火降魔錄 英雄雲集》（Fire Emblem Heroes）無疑是任天堂手遊中最吸金的一款。這款遊戲將策略戰鬥與角色收集系統完美結合，透過課金來收集喜愛的英雄角色，創造極高的營收。另一款人氣手遊《瑪利歐賽車 巡迴賽》（Mario Kart Tour）則將家用主機的賽車體驗完整移植到手機端，加入反向賽道等創新元素，並配合角色抽卡系統，使玩家在競速中也能享受角色收集的樂趣。《動物之森 口袋露營》（Animal Crossing: Pocket Camp）則延續《動物之森》系列的溫馨社交特色，打造露營地、裝飾場景，並與好友互動，享受輕鬆的休閒體驗。《瑪利歐醫生 世界》（Dr. Mario World）則承襲《瑪利歐醫生》系列的經典益智玩法，需要消除方塊，結合策略與手速的挑戰。此外，與Niantic合作的《皮克敏 Bloom》（Pikmin Bloom）將《皮克敏》系列與《Pokémon Go》的AR步行玩法結合，鼓勵玩家在現實世界中探索與收集；《超級瑪利歐RUN》（Super Mario Run）則採用自動奔跑模式，簡化操作，使玩家能單手遊玩，體驗瑪利歐的跑酷樂趣；而《瑪利歐高爾夫 桿頭對決》（Mario Golf: Super Rush）則將瑪利歐高爾夫的核心玩法移植到手機平台，提供輕鬆上手的高爾夫競技體驗。

在IP延伸與合作方面，任天堂不僅將自家知名系列引入手機端，還與其他公司合作開發遊戲。像是《寶可夢》系列手遊便是與Game Freak及Pokémon Company合作推出，使玩家可以在掌上設備上體驗《寶可夢》的收集、培育與對戰樂趣。整體而言，任天堂的手遊策略成功將經典IP與行動裝置相結合，不僅讓玩家在手機上也能享受《瑪利歐》、《動物之森》、《聖火降魔錄》等知名系列的遊戲魅力，也為公司開拓全新的營收管道與品牌影響力。

Nintendo’s approach to mobile gaming primarily focuses on bringing its classic game series to smartphones by blending the core appeal of the original titles with mobile-specific features. These games retain the essence of their console counterparts while integrating mobile-friendly mechanics and monetization systems, such as gacha mechanics, casual gameplay, and social interactions, allowing players to enjoy Nintendo’s iconic IP anytime and anywhere.

Among Nintendo’s major mobile titles, Fire Emblem Heroes stands out as the most profitable. This game combines strategic combat with hero collection mechanics, encouraging players to spend money to obtain their favorite characters, resulting in exceptionally high revenue. Mario Kart Tour brings the classic console racing experience to mobile devices, adding innovative elements such as reversed tracks, while incorporating a character gacha system so players can enjoy both racing and collection gameplay. Animal Crossing: Pocket Camp carries over the series’ signature charm and social interactions, letting players design campsites, decorate environments, and interact with friends for a relaxing casual experience. Dr. Mario World preserves the classic puzzle mechanics of the Dr. Mario series, challenging players to clear blocks using strategy and quick thinking.

Additionally, Pikmin Bloom, developed in collaboration with Niantic, merges the Pikmin series with AR walking mechanics inspired by Pokémon Go, encouraging players to explore the real world while collecting Pikmin. Super Mario Run features an auto-runner design, simplifying controls for one-handed play while retaining the fun of Mario’s platforming adventures. Mario Golf: Super Rush translates the core gameplay of Mario Golf to mobile, offering an accessible and casual golfing experience.

In terms of IP expansion and collaborations, Nintendo has not only brought its own franchises to mobile platforms but has also partnered with other companies for development. For instance, mobile Pokémon games, developed in collaboration with Game Freak and Pokémon Company, allow players to experience collecting, training, and battling Pokémon on handheld devices.

Overall, Nintendo’s mobile strategy successfully merges its beloved IPs with the convenience of mobile devices. Players can enjoy the charm and gameplay of iconic series like Mario, Animal Crossing, and Fire Emblem on the go, while Nintendo simultaneously opens new revenue streams and expands its brand influence in the mobile gaming market.