日本最大的飲料公司跟中國市場的表現。
以下是日本最大的飲料公司:
1.三得利(Suntory Holdings Limited):成立於1899年,由鳥井信治郎創辦。三得利是日本最大的飲料製造商之一,生產啤酒、烈酒、無酒精飲料、咖啡和茶飲料等各種飲品。知名品牌包括三得利啤酒、角瓶威士忌、C.C.檸檬和BOSS咖啡等。
2.朝日控股(Asahi Group Holdings, Ltd.):成立於1889年,是日本的啤酒和飲料製造公司之一。該公司生產汽水、果汁、茶飲料和功能性飲料等。知名品牌包括朝日啤酒、超濃茶、自然水和清涼薄荷等。
3.日本可口可樂(Coca-Cola Bottlers Japan Inc.):作為可口可樂公司在日本的子公司,負責在該國生產、經銷和銷售可口可樂品牌的各種飲料,包括可口可樂、雪碧和芬達等。
4.伊藤園(ITO EN, LTD.):成立於1966年,是日本最大的茶飲料公司之一,生產綠茶、紅茶、花草茶等各類茶飲料。知名品牌包括玉露綠茶、綠茶磨坊和午後紅茶等。
5.三得利飲料食品株式會社(Suntory Beverage & Food Limited):成立於2009年,是三得利旗下的飲料事業部門,專注於生產和銷售各種飲料,如咖啡、茶、果汁和功能性飲料等。知名品牌包括BOSS咖啡、綠茶 Iyemon和纖維FibreUP等。
在大陸市場,大部分的日本飲料公司都獲利相當可觀。根據2022年中企品研(China Brand)針對市場上茶飲料滿意度的調查顯示,三得利以86.2%的支持度位居榜首,分別擊敗康師傅的83.7%和娃哈哈的82.2%。同年,三得利的營收達到1,370億人民幣,是娃哈哈512億的2倍多,農夫山泉332.4億的4倍多。
另外一個日本品牌養樂多也在大陸市場取得驚人的成功,創始人為代田稔。在2020年的每日銷售量超過761萬瓶,相較於2002年剛進入大陸市場時的每日5.9萬瓶,增長100多倍。這些日本企業在大陸市場低調行銷,很多人甚至誤以為它們是中國品牌。然而,也因如此他們在市場上取得巨大的成功。
Here are some of Japan's largest beverage companies:
1.Suntory Holdings Limited: Established in 1899 by Shinjiro Torii, Suntory is one of Japan's largest beverage manufacturers, producing a wide range of drinks including beer, spirits, non-alcoholic beverages, coffee, and tea. Well-known brands include Suntory beer, Kakubin whisky, C.C. Lemon, and BOSS coffee.
2.Asahi Group Holdings, Ltd.: Founded in 1889, Asahi is one of Japan's leading beer and beverage manufacturers. The company produces soft drinks, fruit juices, tea beverages, and functional drinks. Notable brands include Asahi beer, Ultra Nokcha, Naturale, and Cool Mint.
3.Coca-Cola Bottlers Japan Inc.: As a subsidiary of Coca-Cola Company in Japan, this company is responsible for producing, distributing, and selling various Coca-Cola branded beverages in the country, including Coca-Cola, Sprite, and Fanta.
4.ITO EN, LTD.: Established in 1966, ITO EN is one of Japan's largest tea beverage companies, producing green tea, black tea, herbal tea, and other types of tea drinks. Well-known brands include Oi Ocha green tea, Matcha no Mukou, and Afternoon Tea.
5.Suntory Beverage & Food Limited: Established in 2009, this is Suntory's beverage division, focusing on the production and sale of various beverages such as coffee, tea, fruit juices, and functional drinks. Well-known brands include BOSS coffee, Iyemon green tea, and FiberUP.
In the Chinese market, most Japanese beverage companies are highly profitable. According to a 2022 survey by China Brand on the satisfaction of tea beverages, Suntory ranked first with a support rate of 86.2%, surpassing Kang Shifu's 83.7% and Wahaha's 82.2%. In the same year, Suntory's revenue reached 137 billion RMB, more than double the 51.2 billion RMB of Wahaha and over four times the 33.24 billion RMB of Nongfu Spring.
Another Japanese brand, Yakult, has also achieved remarkable success in the Chinese market, with daily sales exceeding 7.61 million bottles in 2020, compared to just 59,000 bottles per day when it first entered the market in 2002, representing a growth of over 100 times.
These Japanese companies have adopted a low-key marketing approach in the Chinese market, leading many people to mistakenly believe they are Chinese brands. However, this strategy has contributed to their tremendous success in the market.
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