大陸的直播帶貨平台有時可能存在以下造假情況：

商品質量不符合描述：在直播中宣稱其商品具有高品質或特定功能，但實際收到的商品可能與描述不符，質量低劣。

虛假宣傳和廣告：通過誇大宣傳或虛假廣告吸引顧客購買商品，但實際商品可能達不到宣傳中的效果或品質。

售後服務不到位：在直播購物中，售後服務非常重要，但有些商家可能售後服務不佳，導致消費者無法有效解決問題或退換貨品。

假冒品牌和盜版商品：有些商家在直播中出售假冒品牌或盜版商品，違反知識產權法律，可能給消費者帶來法律風險和資金損失。

價格欺詐：在直播中通過誇大折扣或價格欺詐吸引消費者購買商品，實際售價可能與宣傳價格有很大差距。

為了避免遇到這些問題，消費者在購買商品時應詳細閱讀商品描述，查閱其他消費者的評論和評價，選擇信譽良好的商家和平台進行購物。同時，要保留好交易記錄，以備日後需要。

近期在大陸發生數起利用假人設進行直播帶貨的事件。其中，一位名為"涼山孟陽"的年僅20多歲的網紅引起人們的關注。她早期在四川大涼山走紅，聲稱自己有著悲慘的身世，試圖賺取同情。對外表示父母雙亡，被迫輟學在家照顧弟妹。然而實際上，她的家庭早已領取大陸提供的各種優待福利，生活已經有極大的改善。儘管如此，每次直播她仍穿著破舊衣服，打扮蓬頭垢面，企圖營造出自己貧困的形象。經過調查後，該公司負責人被判刑1年2個月，罰款10萬人民幣，而"涼山孟陽"則被判刑11個月，罰金8萬人民幣。

Mainland China's live streaming shopping platforms may sometimes involve the following fraudulent activities:

1. Misrepresentation of product quality: Products advertised during live streams may claim to have high quality or specific functions, but the actual received items may not meet the description and could be of inferior quality.

2. False advertising: Some merchants may use exaggerated advertising or false claims to attract customers, but the actual products may not deliver the promised effects or quality.

3. Inadequate after-sales service: Adequate after-sales service is crucial in live streaming shopping, but some merchants may provide poor after-sales support, leaving consumers unable to effectively resolve issues or return products.

4. Counterfeit brands and pirated goods: Some merchants may sell counterfeit brands or pirated goods during live streams, violating intellectual property laws and potentially exposing consumers to legal risks and financial losses.

5. Price deception: Merchants may use inflated discounts or deceptive pricing to lure consumers into purchasing products, but the actual selling price may differ significantly from the advertised price.

To avoid encountering these issues, consumers should carefully read product descriptions, check reviews and ratings from other consumers, and choose reputable merchants and platforms for their purchases. Additionally, it's important to keep records of transactions for future reference.

Recently, there have been several incidents in mainland China involving the use of fake personas for live streaming shopping. One such case involves a young internet celebrity in her twenties named "Liangshan Mengyang." She rose to fame in the early days through live streaming from Liangshan, Sichuan Province, claiming to have a tragic background to garner sympathy. She alleged that both of her parents had passed away, forcing her to drop out of school to take care of her siblings. However, in reality, her family had long been receiving various welfare benefits provided by the Chinese government, significantly improving their standard of living. Despite this, she continued to dress in old clothes and present herself as impoverished during her live streams. Following an investigation, the person in charge of the company was sentenced to 1 year and 2 months in prison and fined 100,000 RMB, while "Liangshan Mengyang" was sentenced to 11 months in prison and fined 80,000 RMB.

照片:DALLE3