加拿大鵝（Canada Goose）是一個著名的加拿大高端時尚品牌，主要以生產高品質的戶外服裝和羽絨外套而聞名於世。品牌於1957年在加拿大多倫多創立，最初是一家小型的家庭企業。起初主要生產極寒地區的戶外服裝，為加拿大北部的探險家和科學家提供身體保暖。該公司的主要轉折點發生在1993年，當時家族的第三代接班人Dani Reiss擔任CEO一職，並開始推出羽絨外套等相關產品，以其精緻的製造工藝吸引許多韓國明星和全球知名藝人的喜愛。隨著時間的推移，加拿大鵝的產品越來越受到消費者的歡迎，逐漸發展成為全球知名的時尚品牌。主要成功的要素有：

高品質材料：以使用高品質的材料而聞名，其中最著名的是其採用的鵝絨填充物。這種填充物提供卓越的保暖性和輕便性，使得加拿大鵝的外套能夠在極寒的環境中保持舒適和溫暖。

專業工藝：精湛的製造工藝，每一件產品都經過嚴格的品質控制。品牌注重細節和耐用性，以確保其產品的高品質和長久的耐用性。

耐寒性能：產品最初是為極寒地區設計的，因此它們具有出色的耐寒性能。無論是在極寒的極地探險中還是在城市中的嚴寒冬季，加拿大鵝的外套都能提供可靠的保護和溫暖。

時尚設計：除高品質和耐用性外，加拿大鵝的產品也以其時尚的設計而受到讚賞。品牌推出多種款式和顏色的外套，以滿足不同消費者的需求和喜好，並成為時尚界的熱門單品。

近期加拿大鵝股價暴跌超過75%，將進行17%的裁員。作為市場上最昂貴的羽絨服品牌之一，加拿大鵝的一件外套售價要高達數萬台幣以上。然而，隨著最近經濟不景氣，消費者的購買意願降低，導致該品牌的銷售表現不佳。官方網站已經宣布將在全球裁員17%，這一消息一出，股價立即下跌近7%。在過去的一年中，股價已經暴跌75%以上。當季的利潤下降3.2%。目前，中國市場是唯一表現較好的地區，促使亞太地區的收入增長62%。

In recent times, Canada Goose's stock prices have plummeted by over 75%, leading to a 17% workforce reduction.

Canada Goose is a renowned Canadian high-end fashion brand, primarily known for producing high-quality outdoor apparel and down jackets. Here is a brief overview of the brand's history and quality features:

History: Founded in 1957 in Toronto, Canada Goose started as a small family-owned business. Initially, the brand focused on producing outdoor clothing for extremely cold regions, providing warmth to explorers and scientists in Canada's northern territories. A significant turning point for the company occurred in 1993 when Dani Reiss, the third-generation successor of the family, took over as CEO and began introducing products like down jackets. These products, crafted with meticulous attention to detail, attracted the admiration of many Korean celebrities and globally renowned artists.

Over time, Canada Goose's products became increasingly popular among consumers, evolving into a globally recognized fashion brand. Key factors contributing to its success include:

High-quality materials: Renowned for using premium materials, Canada Goose is most notably recognized for its use of goose down filling. This filling provides exceptional warmth and lightweight insulation, ensuring comfort and warmth even in extreme cold environments.

Expert craftsmanship: The brand's products undergo rigorous quality control, emphasizing attention to detail and durability to ensure high-quality and long-lasting performance.

Cold weather performance: Initially designed for extreme cold regions, Canada Goose's products boast outstanding cold weather performance. Whether in polar expeditions or harsh urban winters, Canada Goose jackets provide reliable protection and warmth.

Fashionable designs: In addition to quality and durability, Canada Goose products are also appreciated for their stylish designs. The brand offers a variety of jacket styles and colors to cater to different consumer preferences, making them popular items in the fashion industry.

As one of the most expensive down jacket brands on the market, Canada Goose jackets can cost tens of thousands of Taiwanese dollars. However, with the recent economic downturn, consumer purchasing willingness has decreased, resulting in poor sales performance for the brand. The official website has announced a global workforce reduction of 17%, causing stock prices to plummet by nearly 7% upon the announcement. Over the past year, stock prices have dropped by over 75%, with quarterly profits declining by 3.2%. Currently, the Chinese market is the only region showing relatively good performance, leading to a 62% increase in revenue in the Asia-Pacific region.

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