在美國當地時間的5月1日，全球咖啡龍頭星巴克的市值一夜間蒸發近5000億台幣。當天，星巴克的股價出現閃崩，一度跌幅接近18％。雖然在收盤後跌幅縮小至74.44美元，但仍然下跌15.88％，使其市值一夜間蒸發159.15億美元。最近，瑞幸成功取代星巴克成為中國的咖啡龍頭。根據2023年的數據，瑞幸在大陸的總營業額已超過星巴克。而近期中國景氣不佳，許多消費者不再追求品牌，轉而更注重性價比。

On May 1st, local time in the United States, the market value of Starbucks, the global coffee giant, evaporated nearly 500 billion New Taiwan Dollars overnight. That day, Starbucks' stock price experienced a flash crash, plummeting nearly 18%. Although the decline narrowed to $74.44 at the close, it still dropped by 15.88%, resulting in a loss of $15.915 billion in market value overnight. Recently, Luckin Coffee successfully replaced Starbucks as the coffee leader in China. According to data from 2023, Luckin Coffee's total revenue in the mainland has surpassed Starbucks'. With the recent downturn in China's economy, many consumers are no longer chasing brands and are instead focusing more on value for money.

照片:DALLE3