藏壽司（くら寿司，Kura Sushi）是日本大阪知名的跨國連鎖迴轉壽司店，創立於1977年，以其自動化系統和高性價比的壽司餐飲體驗聞名。其分店遍布日本全國，並在國外多個地區開設分店，如美國、台灣等地。其特色是透過迴轉壽司傳送帶來供應食物，並融入科技創新與遊戲元素，吸引各年齡層的顧客。子公司在台灣上櫃，是首家日本連鎖餐廳在台掛牌的企業。

主要販售的是各類壽司，從經典的鮪魚、鮭魚到章魚、蝦等海鮮壽司，另外還有特別料理如炙燒壽司、天婦羅和烤魚等。除了壽司之外，還有其他日本料理，如拉麵、烏龍麵、天婦羅、甜品等，特別是針對不吃生魚片或壽司的顧客提供多樣化的選擇。此外，「無添加」理念使得它的產品更受健康意識較高的消費者青睞，承諾不使用人工添加劑、味精等成分，這對注重健康飲食的客人來說非常有吸引力。

藏壽司有一個非常受歡迎的「扭蛋抽獎活動」（ビッくらポン），是該品牌的一大特色，也是吸引家庭客戶的重要元素之一。每當顧客在藏壽司消費並將盤子投入桌邊的回收口時，計數系統會記錄盤子的數量。每累積五個盤子，就可以參與一次扭蛋抽獎活動。抽獎結果會隨著店內安裝的小螢幕顯示，有機會獲得各種限定的藏壽司原創商品，比如公仔、文具、玩具等，尤其是合作的動漫角色商品，吸引大量年輕人和動漫迷前來消費。抽獎不僅為用餐增添趣味性，也激發顧客多點餐盤數的動力。

市場對於藏壽司的評價總體來說是正面的。首先，它的價格定位相對實惠，且餐品種類豐富，能滿足不同需求的顧客。特別是在競爭激烈的壽司市場中，以其創新的自動化管理和趣味性活動吸引大量顧客，尤其是家庭和年輕族群。與其他迴轉壽司連鎖品牌相比，扭蛋抽獎和無添加味精的品牌形象使其脫穎而出，獲得消費者的高度忠誠度。然而，也有一些批評意見指出，隨著連鎖店數量的擴展，部分分店的食品品質和服務水準有所波動。此外，某些消費者認為自動化系統使得服務過於機械化，缺乏傳統壽司店的個性化服務和氛圍。這些挑戰在某些情況下影響消費者的體驗，但總體而言，藏壽司仍然在市場上保持著強勁的競爭力。

Kura Sushi (くら寿司) is a well-known multinational conveyor belt sushi chain from Osaka, Japan, founded in 1977. It is renowned for its automated systems and affordable dining experience. Kura Sushi has branches all across Japan and has expanded internationally to countries like the United States and Taiwan. One of its key features is serving food via a conveyor belt system, incorporating technological innovation and playful elements that attract customers of all ages. Its Taiwanese subsidiary is publicly listed, making it the first Japanese chain restaurant to go public in Taiwan.

Kura Sushi primarily offers various types of sushi, including classic options like tuna and salmon, as well as seafood sushi such as octopus and shrimp. In addition, the menu includes special items like seared sushi, tempura, and grilled fish. For customers who may not prefer raw fish or sushi, there are other Japanese dishes available, such as ramen, udon, tempura, and desserts. Their "no additives" policy, which promises not to use artificial additives or MSG, appeals to health-conscious consumers who seek cleaner eating options.

A standout feature of Kura Sushi is the "Bikkura Pon" gacha (capsule toy) lottery, a popular attraction, especially among families. When customers finish eating and insert their plates into the slot at the table, the system counts the number of plates. For every five plates, they earn a chance to participate in the lottery, with results displayed on small screens in the restaurant. Customers can win exclusive Kura Sushi-branded prizes, including figurines, stationery, and toys, often featuring collaborations with anime characters. This adds an element of fun to dining and encourages customers to order more plates.

Overall, Kura Sushi receives positive market feedback. Its affordable pricing and diverse menu cater to a wide range of customer preferences. In a highly competitive sushi market, Kura Sushi stands out by offering innovative automation and engaging activities, attracting families and younger customers in particular. The gacha lottery and its additive-free brand image have helped build strong customer loyalty. However, there are criticisms regarding inconsistent food quality and service standards at some branches as the chain expands. Additionally, some customers feel that the automation system lacks the personalized service and ambiance of traditional sushi restaurants. Despite these challenges, Kura Sushi remains a strong competitor in the market.