這次日本麥當勞推出的「快樂兒童餐（ハッピーセット）寶可夢宣傳卡活動」，本質上是一個結合餐飲、玩具與集換式卡牌收藏文化的跨界商品企劃，在寶可夢卡牌玩家與一般消費族群之間都引發了相當高的關注度。活動自2025年的 8 月 8 日起展開，凡購買指定期間的寶可夢主題快樂兒童餐，除了能獲得寶可夢玩具外，於 8 月 9 日至 8 月 11 日這三天內，還能額外拿到寶可夢卡牌的宣傳卡包，這也是整個活動中最具收藏價值的核心內容。

宣傳卡的設計主打「限定感」與「可愛取向」。卡包中必定包含一張麥當勞限定原創插畫的皮卡丘，搭配另外一張從五種寶可夢中隨機抽取的卡片，例如新世代人氣極高的ニャオハ（新葉喵）或拉ルトス（拉魯拉絲）等。雖然這些卡片在卡牌能力設定上沿用過去擴充包中既有的效果，並未引入全新強度或環境破壞性的數值，但對收藏玩家而言，插畫與取得方式才是真正的價值所在。麥當勞限定、期間限定、數量受限，三者疊加，使這批卡片一開始就具備了明確的收藏屬性。

在取得方式上，官方也特別設下購買限制，在 8 月 9 日至 11 日期間，每人最多只能購買五份寶可夢快樂兒童餐，顯示出麥當勞對於防止過度囤貨、轉賣炒作的基本控管意圖。不過從過往經驗來看，即便有數量限制，仍難以完全抑制二級市場的熱度，特別是當活動與寶可夢卡牌這類成熟收藏市場結合時。

從市場價格與評價來看，活動剛公布時，卡牌社群的反應普遍偏向正面。皮卡丘作為寶可夢系列中最具代表性的角色，只要冠上「限定插畫」的名義，幾乎都能在二手市場維持穩定需求。初期流通價格往往會因為供給尚未完全釋出而略高，尤其是品相良好、未拆封或能送交鑑定的卡片，容易成為短期交易的熱門標的。至於隨機的五種卡片，則呈現較明顯的分化，人氣角色與插畫表現力較強的卡片，行情通常高於其他款式，而相對冷門的卡片則多半被視為「陪跑收藏」。

整體來說，市場普遍將這批宣傳卡定位為「收藏向、非對戰核心」的商品。對純對戰玩家而言，卡片效果並不具備突破性，吸引力有限；但對插畫收藏者、皮卡丘愛好者，或是習慣收齊麥當勞聯名卡的玩家來說，這是一個完成收藏拼圖的重要節點。再加上寶可夢玩具本身分為多個發放期間，並搭配新作《Pokémon LEGENDS Z-A》中登場的寶可夢與 Mega 進化造型，使整個快樂兒童餐活動在視覺與話題性上都保持高度新鮮感。

總結而言，這次麥當勞快樂兒童餐寶可夢宣傳卡，並不是以卡牌強度為賣點，而是成功運用角色魅力、限定插畫與期間販售的稀缺性，打造出一個兼顧親子族群與收藏市場的商品企劃。短期內價格可能隨著供需變化而波動，但從長期角度來看，限定皮卡丘與完整卡組仍被不少玩家視為值得保留的紀念型收藏，特別適合重視聯名價值與故事性的寶可夢愛好者。

The Pokémon promotional card campaign launched by McDonald’s Japan as part of its Happy Meal (ハッピーセット) is, at its core, a cross-industry product initiative that combines fast food, toys, and trading card collecting culture. It has attracted significant attention not only from Pokémon TCG players but also from the general consumer market. The campaign began on August 8, 2025. During the designated period, customers who purchase a Pokémon-themed Happy Meal receive Pokémon toys, and from August 9 to August 11, they can additionally obtain a Pokémon TCG promotional card pack. This card pack represents the most collectible and valuable element of the entire campaign.

The promotional cards emphasize a sense of exclusivity and a cute visual style. Each pack is guaranteed to include one Pikachu card featuring an original illustration exclusive to McDonald’s, along with one additional card randomly selected from a pool of five Pokémon, such as the highly popular new-generation Pokémon Sprigatito (ニャオハ) or Ralts (ラルトス). While the card effects themselves reuse abilities previously released in past expansion sets and do not introduce new power levels or meta-defining mechanics, the true value for collectors lies in the artwork and the limited method of acquisition. The combination of McDonald’s exclusivity, limited-time availability, and quantity restrictions gives these cards a clear collectible identity from the outset.

Regarding distribution, McDonald’s imposed a purchase limit during the August 9–11 period, allowing each customer to buy a maximum of five Pokémon Happy Meals. This demonstrates a basic effort to curb excessive hoarding and resale speculation. However, based on past experience, such limits are rarely enough to fully suppress secondary market activity, especially when a campaign is tied to a well-established collectible ecosystem like the Pokémon Trading Card Game.

From a market pricing and reception standpoint, the response within the card-collecting community was largely positive upon announcement. Pikachu, as the most iconic character in the Pokémon franchise, consistently maintains stable demand on the secondary market whenever it is paired with “limited illustration” status. Early circulation prices tend to be slightly elevated due to constrained supply, particularly for cards in pristine condition, unopened packs, or items suitable for professional grading, all of which are popular targets for short-term trading. The five randomly distributed cards, however, show clearer price differentiation: more popular Pokémon and visually striking artwork generally command higher prices, while less popular cards are often regarded as supplementary or completion-only collectibles.

Overall, the market widely positions these promotional cards as “collector-focused rather than competitive play staples.” For players focused purely on gameplay, the lack of new or powerful effects limits their appeal. In contrast, illustration collectors, Pikachu fans, and players who habitually complete McDonald’s collaboration sets view this campaign as an important piece of their collection. Additionally, the Pokémon toys are distributed across multiple release phases and feature Pokémon and Mega Evolution designs from the upcoming title Pokémon LEGENDS Z-A, helping the Happy Meal campaign maintain strong visual appeal and sustained buzz.

In summary, the McDonald’s Happy Meal Pokémon promotional cards are not designed around card strength, but instead successfully leverage character popularity, exclusive artwork, and limited-time scarcity to create a product that appeals to both families and collectors. While prices may fluctuate in the short term depending on supply and demand, over the long run, the limited Pikachu card and complete card set are widely regarded as keepsake-style collectibles, particularly well suited for Pokémon fans who value collaborations, exclusivity, and narrative significance.