《Super Mario Run》（超級瑪利歐酷跑）是任天堂於2016年製作及發行的手機遊戲，這是其首次嘗試將其代表性的瑪利歐系列帶到智慧型手機平台。結合傳統的平台跳躍元素和簡化的操控模式，在移動設備上體驗經典的瑪利歐風格冒險。

劇情延續瑪利歐系列的經典設定。主線劇情依然是拯救桃子公主，因為她再次被庫巴（Bowser）擄走。庫巴入侵蘑菇王國，並摧毀城堡。必須穿越各種關卡，戰勝敵人和障礙物，最終挑戰庫巴並營救桃子公主。雖然劇情相對簡單且熟悉，但這正是許多玩家喜愛並期望獲得的經典體驗。

操作設計簡單且直觀，專為手機平台優化。只需要單手點擊螢幕，就會自動奔跑並根據點擊的時機和長短進行跳躍。需精確掌控跳躍來躲避敵人、越過障礙並收集硬幣和其他道具。每個關卡中還設有特殊的挑戰，例如收集粉色、紫色和黑色硬幣，這些挑戰增加關卡的深度和重玩價值。

主要有三個主要模式。第一個是「世界巡迴模式」，這是主劇情模式，穿越各種環境如草地、地下城、幽靈屋和城堡等地點。第二個模式是「奇諾比奧拉力賽」，這是一種對戰模式，與其他玩家競速，比較誰能更快收集硬幣和進行炫技跳躍，贏得比賽後可獲得奇諾比奧的支持，幫助擴建自己的王國。最後，還有「建造王國模式」，使用硬幣和奇諾比奧的支持來修復並裝飾自己的王國，這提供一些建設和個人化的樂趣。共有9個關卡，當完成指定任務後就可遊玩「森林」與「金幣戰艦」等新舞台。

市場評價方面，一經推出便引起廣泛的關注和討論。許多玩家和評論家對操作設計給予正面評價，因為簡單且符合手機平台的特性。並保留任天堂一貫的高質量圖形和音效，熟悉的音樂、場景和角色設計吸引大批瑪利歐系列的粉絲。然而，也面臨一些爭議和批評。採用免費試玩和付費解鎖全部內容的商業模式。可以免費遊玩前3個關卡，但需支付一次性費用($300台幣，USD$9.99)才能解鎖整個遊戲內容，1-1~6-4關，共24個舞台。雖然這種收費方式避免內購陷阱，許多人仍覺得價格偏高。與此同時，要求持續網路連線的設計也引發部分玩家的不滿，因為這限制玩家在無網路環境下的遊玩體驗，廠商的考量是避免盜版並希望玩家能隨時儲存進度及更新分數排行。

總體來說，《Super Mario Run》在技術和設計上體現任天堂的創新和對經典遊戲精神的維持。雖然在定價和網路需求方面存在爭議，但遊戲本身的質量、懷舊情懷和創新玩法讓其在手機遊戲市場中獲得成功和注目。

Super Mario Run is a mobile game developed and published by Nintendo in 2016. This release marked Nintendo's first attempt to bring its iconic Mario series to the smartphone platform. The game combines traditional platforming elements with simplified controls, allowing players to experience classic Mario-style adventures on mobile devices.

The storyline continues the classic premise of the Mario series. In the main plot, Mario must once again rescue Princess Peach after she is kidnapped by Bowser. Bowser invades the Mushroom Kingdom, destroying the castle, and Mario must navigate various levels, overcome enemies and obstacles, and ultimately face Bowser to rescue Princess Peach. While the story is relatively simple and familiar, it delivers the classic experience that many fans love and expect.

The game’s control design is simple and intuitive, optimized for mobile play. Players need only tap the screen with one hand to make Mario run automatically and jump, with jump timing and height determined by the tap’s timing and duration. Players need precise control over jumps to avoid enemies, overcome obstacles, and collect coins and other items. Each level also includes special challenges, such as collecting pink, purple, and black coins, which add depth and replay value.

There are three main modes. The first is World Tour, the main story mode, where players navigate various environments such as grassy plains, dungeons, ghost houses, and castles. The second mode is Toad Rally, a competitive mode where players race against others to collect coins and perform stylish jumps. Winning matches earns the support of Toads, helping expand the player’s kingdom. Finally, there is Kingdom Builder, where players use coins and Toad support to repair and decorate their kingdom, adding a layer of construction and personalization. The game includes a total of nine levels, and after completing specific tasks, players can unlock new stages such as “Forest” and “Coin Ship.”

Upon release, Super Mario Run attracted widespread attention and discussion. Many players and critics praised the control design for being simple and well-suited to mobile platforms. Nintendo maintained its reputation for high-quality graphics and sound effects, with familiar music, environments, and character designs that attracted many Mario series fans.

However, the game also faced some controversies and criticisms. It follows a “free-to-try, pay-to-unlock” business model. Players can play the first three levels for free, but a one-time payment (300 TWD, USD $9.99) is required to unlock the full game content, covering levels 1-1 to 6-4, totaling 24 stages. Although this pricing model avoids in-app purchase pitfalls, many players felt that the price was high. Additionally, the requirement for a continuous internet connection led to dissatisfaction among some players, as it limits gameplay in areas without internet access. Nintendo’s consideration for this feature was to prevent piracy and to ensure that player progress and leaderboard scores are always up to date.

Overall, Super Mario Run reflects Nintendo's innovation in technology and design while maintaining the spirit of its classic games. Despite some controversies surrounding pricing and network requirements, the game's quality, nostalgic appeal, and innovative gameplay have made it a notable success in the mobile gaming market.