《芭比：友誼計畫》（Barbie: Project Friendship）是由Outright Games開發並於2025年發行的冒險與生活模擬類遊戲，專為Nintendo Switch、PlayStation5、Xbox及PC(Steam)平台設計，其中Switch版本以其便攜性與直覺操作深受年輕玩家與家庭用戶青睞。本作支援繁體中文介面與字幕，讓中文玩家也能輕鬆進入芭比的夢幻世界。

設定於虛構馬里布的經典地標──馬里布浪潮社區中心，扮演芭比和她的好友們展開溫馨又充滿正能量的日常冒險。故事圍繞六大區域的重新改造，幫助新來的夥伴融入環境，並增進學生之間的團結與合作精神。

與肯（Ken）、雪莉（Chelsea）等角色逐步建立友情。在這過程中，會參與各式各樣的任務：籌備活動、解決朋友的煩惱、協助社區義工計畫，甚至設計屬於自己的「友誼時間日記」。整體劇情充滿正向教育意涵，強調溝通、包容與社群價值。

採用第三人稱視角，融合任務導向探索、簡易益智解謎與日常模擬等多種要素。整體節奏輕鬆，適合所有年齡層，尤其是初學者與年輕玩家。操作方面，可以在小鎮各個區域自由行動，包括學校、咖啡廳、公園、美術教室等地點，透過與NPC互動觸發任務與支線活動。任務內容包括：

• 替好友搭配服裝風格、協助設計友誼海報與數位賀卡、參加校園音樂會與手作工作坊、一起烘焙甜點或種植友誼花園

也搭載換裝與角色客製系統，為主角與芭比團隊設計髮型、穿搭與飾品，並拍攝個人風格日記。Switch版本支援觸控操作與Joy-Con按鍵操作，讓玩家可依習慣自由選擇。

推出後在目標族群中獲得廣泛好評，尤其受到年齡層介於6至12歲的女孩與家庭家長的喜愛。Nintendo eShop上多數用戶給出「溫馨可愛、無壓力、適合親子共玩」的正向評價，並認為它是入門遊戲中的佳作之一。

在Metacritic獲得80分的綜合評價，主要優點集中於畫面風格明亮、角色建模細緻、教學系統友善。缺點方面則有評論指出遊戲深度略淺，對於高齡玩家或進階玩家而言挑戰性偏低，部分任務過於重複。值得注意的是，在發售首月即登上歐洲與北美Switch家庭遊戲類別銷售前十名，顯示其市場接受度極高。

《芭比：友誼計畫》是以友情與社區合作為核心主題的輕量冒險遊戲，透過柔和明亮的畫面風格與簡單直觀的操作設計，成功營造出安全、積極且充滿夢想的虛擬世界。對於正在尋找適合年輕玩家、具有正向價值觀的Switch遊戲的家庭而言，無疑是非常值得推薦的選擇。

Barbie: Project Friendship is an adventure and life simulation game developed by Outright Games and released in 2025. Designed for Nintendo Switch, PlayStation 5, Xbox, and PC (Steam) platforms, the Switch version stands out for its portability and intuitive controls, making it especially popular among young players and family users. The game includes Traditional Chinese interface and subtitles, allowing Chinese-speaking players to easily immerse themselves in Barbie’s dreamlike world.

Set in the fictional Malibu Waves Community Center, a classic Malibu location, players step into the shoes of Barbie and her friends as they embark on heartwarming, feel-good daily adventures. The story revolves around revitalizing six major community areas, helping newcomers feel welcome, and fostering teamwork and unity among students.

As players interact with characters like Ken, Chelsea, and others, they gradually build friendships while completing a variety of community-centered missions—ranging from organizing events and solving friends’ problems, to volunteering and creating a personal “Friendship Time Journal.” The narrative is deeply rooted in positive educational values, emphasizing communication, inclusion, and the importance of community spirit.

Gameplay is presented in third-person perspective, blending exploration, light puzzle-solving, and everyday life simulation. The pacing is relaxed, suitable for all age groups—particularly beginners and younger audiences. Players can freely explore various locations across town, including the school, café, park, and art studio, triggering missions and side activities through interaction with NPCs. Sample tasks include:

·        Styling outfits for friends

·        Designing friendship posters and digital greeting cards

·        Participating in school concerts and crafting workshops

·        Baking treats or planting in the friendship garden

The game also features dress-up and character customization, allowing players to style Barbie and her team with personalized hairstyles, outfits, and accessories, then document their creations in a fashion diary. The Switch version supports both touchscreen input and Joy-Con button controls, offering flexible play options to suit different player preferences.

Following release, the game received widespread praise from its target audience—especially girls aged 6 to 12 and family players. On the Nintendo eShop, users frequently describe it as “wholesome, adorable, stress-free, and perfect for parent-child co-op,” with many considering it one of the best entry-level games for young gamers.

On Metacritic, the game scored a solid 80/100, with praise focused on its bright, colorful visuals, well-crafted character models, and user-friendly tutorials. However, some critiques noted that the gameplay may feel too shallow for older or more experienced players, and that some missions become repetitive over time. Notably, within its first month, Barbie: Project Friendship ranked in the top 10 family game sales on the Switch in both Europe and North America, reflecting its strong market reception.

Ultimately, Barbie: Project Friendship is a lightweight adventure game centered on themes of friendship and community cooperation. With its soft, bright visual style and simple, intuitive controls, the game creates a safe, uplifting, and dream-filled virtual space. For families seeking a positive, kid-friendly Switch title, especially one that reinforces social values, this game is an excellent and highly recommended choice.