《Candy Shop Simulator》（糖果店模擬器）是由Games Incubator開發、並由PlayWay S.A.發行的模擬經營類遊戲，於2025年9月9日正式推出。帶領玩家走進繽紛甜美的世界，讓人從零開始經營屬於自己的糖果王國。

在劇情與體驗上，並非以傳統的故事線為主，而是以「從草創到壯大」的經營歷程作為核心敘事。一開始只是懷抱夢想的創業者，擁有一家小小的糖果鋪。隨著時間推進，將透過製作各種糕點、巧克力和糖果來吸引顧客，逐步擴張店面，並最終打造成為城中最知名的糖果天堂。遊戲中的劇情張力，來自於與顧客的互動、經營決策的選擇，以及如何在市場競爭中脫穎而出。

在操作玩法方面，強調經營與創造的雙重樂趣。需要在廚房裡動手製作糖果，從簡單的巧克力到造型精緻的軟糖，都可以自由搭配食材、嘗試口味組合，甚至解鎖稀有配方來打造獨一無二的商品。製作完成後，還需將糖果陳列在店內，經營銷售並與顧客互動，讓每位前來的客人都能滿意而歸。隨著遊戲進展，還必須管理庫存、調整價格，甚至規劃行銷策略，將小店逐步擴展為大型連鎖，真正成為「糖果大亨」。

市場反應方面，自發表以來就吸引模擬經營愛好者的關注。由於其甜美的題材和輕鬆療癒的氛圍，許多玩家認為這款遊戲不僅能帶來休閒娛樂，還能讓人透過「動手做糖果」的過程感受到創意的成就感。模擬經營類遊戲的粉絲普遍表示期待，特別是曾成功推出其他模擬作品的PlayWay參與發行，更讓市場信心提升。部分媒體則指出，《Candy Shop Simulator》可能會成為「烹飪模擬」與「商業經營」融合類型的新寵，特別適合喜愛《烹飪模擬器》或《麵包店模擬器》玩家群體。

Candy Shop Simulator is a business simulation game developed by Games Incubator and published by PlayWay S.A., officially released on September 9, 2025. The game invites players into a vibrant and sweet world, allowing them to build their very own candy empire from scratch.

In terms of story and experience, the game does not follow a traditional narrative line. Instead, it centers on the journey of “growing from small beginnings to becoming a confectionery giant.” Players start as a dream-driven entrepreneur with a tiny candy shop. Over time, they create pastries, chocolates, and candies to attract customers, gradually expand their store, and eventually transform it into the most famous candy paradise in town. The game’s sense of tension and immersion comes from customer interactions, strategic business decisions, and competing in a dynamic marketplace.

On the gameplay side, Candy Shop Simulator emphasizes both management and creativity. Players must craft confections in the kitchen—from simple chocolates to intricately designed gummies—by freely combining ingredients, experimenting with flavors, and unlocking rare recipes to create unique products. Once the sweets are ready, they need to be displayed in the shop, sold to eager customers, and delivered with care to ensure every guest leaves satisfied. As the game progresses, players must also manage inventory, adjust pricing, and develop marketing strategies to maximize profits, ultimately expanding their small shop into a full-fledged candy empire.

In terms of market reception, the game has attracted strong attention from simulation enthusiasts since its announcement. Thanks to its charming theme and relaxing, feel-good atmosphere, many players see it as not only an entertaining pastime but also a creative outlet that allows them to enjoy the process of “making sweets by hand.” Fans of the simulation management genre have expressed high anticipation, especially with PlayWay—known for successfully publishing other simulation titles—backing the release, which further boosts market confidence. Some media outlets have even suggested that Candy Shop Simulator could become a new favorite among players who enjoy a blend of “culinary simulation” and “business management,” making it especially appealing to fans of games like Cooking Simulator or Bakery Simulator.